Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century

Thank you for your interest in the VisionEdge Marketing presentation “Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century,” presented at AMA’s Communicating Marketing’s Value program.

Proving Marketing’s Value:
Download this presentation to learn some of the key things marketing executives and professionals need to do to create a performance-driven marketing organization. Enable your marketing team to measure its contribution and value to the business. The program presented a framework any marketing organization can adopt, along with tangible steps and metrics every marketing organization can take and use to improve its accountability. We hope you can use this framework to develop your outcome-based customer centric metrics.

Key Topics Covered included:

• Creating a Performance-Driven Marketing Organization
• Metrics Enable Us to Respond to the C-Suite
• Tactical vs. Strategic Measures
• A Metrics Framework to Elevate Your Game
• Recommendations for Metrics that Link Our Work to the Business
• Bringing Your Metrics to Life – Dashboards
• Culture, Process and Proficiency Play a Role

Please contact VEM if you would like to explore how to have Laura as a speaker at one of your marketing gatherings or as part of your webinar series.

Laura Patterson is a proven marketing practitioner, respected consultant and dynamic speaker.  She is known for her practical, no-nonsense approach to proving and improving the value of marketing. Inventive and engaging, Laura quickly gets to the heart of the matter to provide actionable recommendations and solutions. Because her 20-year career began in sales and now spans customer relationship management and marketing, her recommendations are always cross-functional friendly. Laura is recognized as one of the leading authorities in marketing measurement and performance, operations, and data and analytics. She has helped hundreds companies in a variety of industries fulfill their marketing potential and achieve competitive advantage. Check out her books – Gone Fishin’, Measure What Matters, and Marketing Metrics in Action: Creating a Performance Driven Marketing Organization.