Hero Conf Austin | Make Your Marketing More Relevant to the C-Suite

Make Your Marketing Analytics More Relevant to the C-Suite

The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketers to have skill and proficiency at Marketing – whether inside or outside the organization. Data, and the ability to draw actionable insights from the data, is essential for any company wanting to increase customer engagement and tap new markets to ultimately achieve growth targets. Done well, it becomes a competitive advantage. The ability to capture, analyze, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill. Yet, according to research by VisionEdge Marketing, Hive9, and Valid USA, all Marketing organizations are mediocre at BEST in terms of making their data and marketing analytics relevant to the C-Suite.

Join this interactive session, based on 16+ years of surveys and real-life case studies, to learn:

• How best-in-class marketers apply data to the strategy development and execution process
• How to use analytics to demonstrate Marketing’s value
• What it means to live an Analytics Life,
• Practical tips on how to make Marketing and your data more relevant to the C-Suite and make your boss look better with numbers