TMAG Meeting | Using Data to Create a Segment-Based Strategy

Beyond Theory: Using Data to Create a Segment-Based Strategy

Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant, Marketing needs to be able to connect the data, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session, Laura Patterson, president of VisionEdge Marketing, will share a case studies from the financial services and manufacturing industries on using data and analytics to move from a one-size fits all approach to the Market to a Segment-Based strategy.