How a Traditional Industrial Company Gained Market Traction for New Product Using Ecosystem Mapping

ISBM Conference: The Stakeholder Value Chain

May 3-5 Chicago

Loyola University Corboy Law Center, Kasbeer Hall

E Pearson St, Chicago, IL 60611

Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth.  The H-J Family of Companies, a totally integrated manufacturer from casting design to the finished assembly for transformer components, bushings, and electrical connectors, took a new approach to gain access to the end-user market to ensure faster and better market traction for a new product and positively impact the rate and degree of success.  In this session, learn how the company applied the concept of ecosystem mapping to identify information gaps, the best point of entry into the US Utility Market, and to develop a go-to-market strategy to address which customers, in what order, who to partner with, and what barriers they needed to address.