Driving Marketing Excellence: Learn from Best-In-Class Organizations

The Jeannette Expedition – an eight-day northern arctic trek in which the team was inadvertently back tracking farther south – serves as a metaphor for this year’s Marketing Performance Management (MPM) Benchmark study. 

Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it was illusory.

Have a first look Thursday, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing and Demand Metric to learn:

• What leading marketing organizations do better and differently to earn and keep their seat at the leadership table
• How to achieve best-in-class performance measurement and management
• Steps toward becoming a recognized as a Center of Excellence

Join Laura Patterson and leading CMO peers Thursday, July 21, 2016 at 2 pm EST for a honest conversation around Marketing Performance Management as part of Boardroom Event’s Virtual Roundtable Series.

What’s a Virtual Roundtable?

• An interactive discussion [not a webinar]
• Convenient networking at your desk
• High-level conversations with midmarket peers