2013 IFMA Marketing and Sales Leaders Forum
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan"
"Using Data to Increase the Customer Experience"
"Using Data & Analytics to Improve Marketing Performance"
"How to Bring Science to the Art of Marketing"
November 5-6th at the Charles Hotel, Cambridge, MA
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results"
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes"
"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
"Embracing Marketing Accountability Across the Customer Buying Journey"
"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"