Strategic Clarity Lab: Metrics That Matter to Boards
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
Strategic Clarity Lab: Customer Value as Strategy (P4 Purpose)
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
Strategic Clarity Lab: Customer Value as Strategy (P4 Precision & Performance)
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
Millionaire Momentum Influencer Collective
This event brings together visionary leaders who are building abundance, authority, and impact in their businesses. We’ll be talking about things like: ✨ How leaders are increasing their visibility right now ✨ The mindset shifts that lead to higher income and impact ✨ How collaboration can accelerate growth ✨ Simple ways to grow your audience and email list If you're an entrepreneur, coach, author, or speaker who wants to expand your influence and momentum, you’ll love this conversation. Grab your…
Strategic Clarity Lab: Customer Value as Strategy (P4 Perspective)
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
4 Game Changers for 6x Faster Growth
Event: Software Oasis™ B2B Executive Networking: AI Workforce Summit Event Link: https://summit.softwareoasis.com/checkout/select-tickets/ Session: 4 Game Changers to Grow 6X Faster Description: Laura Patterson will share four essential strategies to eliminate random acts and accelerate growth. Learn how to embed customer-centricity, leverage data-driven decisions, align strategies, and implement scalable performance systems to achieve measurable results. Laura will be doing Q&A at 2:50 p.m. Central.
Strategic Clarity Lab: Eliminating Random Acts: Leading Change
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
Strategic Clarity Lab: Eliminating Random Acts: Alignment & Metrics
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
Strategic Clarity Lab: Eliminating Random Acts: Diagnostic Insights
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, CRO, CSO Decision-makers ready to convert strategy into measurable growth What You’ll Receive Clarity Insight: 5-minute strategic lesson aligned with quarterly theme Mini Exercise: Hands-on…
Beyond Gut Instinct: What You Don’t Know About Your Customers Is Costing You Growth
About Invest 45 minutes and walk away with a sharper understanding of your customers, a toolkit to ask the right questions, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer; few truly do. This session taps into the power of primary customer research. Join us for a practical, eye-opening exploration of what research really means and why it’s the missing link between data and decisive, customer-centric action. You’ll discover: •…
AUSTIN: Customer-Centric Growth Tour - Personalization with AI
Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together, we’ll uncover where you stand on your customer-centricity journey, how you measure up against your peers, and what true leadership looks like in this space
Outmaneuver Your Competitors with a Disciplined Customer-Centric Approach to Growth
Whether you're an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: • How to make disciplined, customer-centric decisions through growth stages. • Balancing vision with measurable performance. • Translating market insights into long-term competitive advantage
Accelerating Growth Through Customer-Centric Strategies
If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable session focus on Making customer-centricity more than just a buzzword. Using upstream marketing to drive growth. Employing a framework to accelerate traction in the market…
Driving Business Growth Through Data-Driven Marketing Performance Management
Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results. Join this session to learn how to: Use data-driven strategies to identify areas for improvement and set measurable goals for their businesses. Gain insight for tracking progress and measuring the success of your marketing efforts. Connect marketing…
Lay the Strategic Foundation Before You Utilize AI Tools for Your Business
Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday, January 28th at NOON central to discuss "What No One Tells You About Making AI Work for You". In this interactive session, we'll explore questions such as: How your organization can ensure you are laying a strong strategic foundation before implementing AI tools The role data quality…
Demonstrating the Value of Marketing in Tough Times
In times of political and economic uncertainty, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales, and what can be done to remain innovative despite dwindling budgets.
Unlock Your Creative Brilliance: The Ultimate Customer-Centric Value Proposition Challenge!
Whether you’re a company of one or many, this webinar will redefine how you approach developing a customer-centric value proposition. We’ll delve into how tapping the richness of one's innate creativity back channels combined with traditional methods, enables you to craft a value proposition that stands out from your competition and resonates with your customers.
Demonstrating the Value of Marketing in Tough Times
In times of political and economic uncertainty, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales, and what can be done to remain innovative despite dwindling budgets.
Driving Business Growth Through Data-Driven Marketing Performance Management
In this presentation, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. She will discuss how to use metrics and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results.
The 4 Game Changers for Every Stage of Growth
Profitable and sustainable growth is more elusive than ever before. This is true for all industries, and companies in all growth phases, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead, every aspect of your business must be up-leveled to speed time to growth, and to power past your competitors. In our work, we've found It doesn’t matter if you’re a big company…
Driving Business Growth Through Data-Driven Marketing Performance Management
Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management. Explore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value. Learn how the BIC set measurable goals, and track progress to achieve desired results.
The Troy Show: Performance Management
JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing operations, driving growth, and achieving your entrepreneurial vision. With her expertise in helping firms accelerate profit through proven growth strategies, Laura will delve deeper into the following topics: → Establishing a culture of accountability → Performance management as an alignment process → Selecting the right measures (measure what matters) →…
Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function. We rely on data to make smarter, more strategic decisions... faster. And that's just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value. Join marketing ops visionary…
Nimble Webinar: How to Develop a Customer-Centric Growth Plan for 2023
Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! Operating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination, it is likely you will get lost along the way. A customer-centric growth plan serves as more than a roadmap. It facilitates alignment, clarifies how success will be measured, establishes the strategy, and…
Find Out How to Set Up Your Marketing Organization to Excel
The ISBM MEX event explores the findings from the 2021-2022 MPM Benchmark Report & how to apply these to create a Marketing org. that excels.
Learn How to Create a Dashboard That Shows Marketing’s Value
This CFG webinar addresses how to use data to measure and improve Marketing's performance and prove its value.
Create a Customer-Centric Message Map to Accelerate Customer Acquisition
A customer-centric message map helps ensure consistent messaging, and plays a critical role in customer acquisition and retention. Join this presentation to learn the 5 steps it takes to create a customer-centric message map.
Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.
Tweaking Your Game Plan in this Dynamic World of Marketing
Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.
Are You Fishing in the Right Pond with the Right Bait?
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and have what it takes to attract them.
Achieve Organic Growth Through Customer Centricity
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track Your Business. as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth.…
WhatsApp Webinar: Serving the always-on Customer
How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series. Join us on Tuesday, 10th Nov 2020 at 8:30 AM CDT (8 PM IST) Registration Details
The Making of a Relevant and Actionable Marketing Dashboard
Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.
Taking the Indie Route for Fast-Track Your Business
Releasing a book is never easy - doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th, 2020, for their in depth discussion on Patterson taking the indie route for her 4th book - Fast-Track Your Business.
Good Analysts Know When to Call a Flag on the Play
Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
Take Another Look at Your Behavior With Customers
Join us for a "town hall" meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover: Fast-Track Your Business, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth Receipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results That the science side of Marketing has been the essence of…
A Conversation on Growth Sales Pipeline Radio with Matt Heinz
Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
Revisiting Your Processes for Sustainable Organic Growth
Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and…
Gain Traction for Organic Growth - A Conversation With Jim Obermeyer
Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success.
Master a Customer-Centric Approach to Ramp Up Your Business
Achieving and maintaining growth is difficult - but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage. You will learn: Why you need to focus…
Accelerating Growth and Creating Customer Value
Join the conversation as Laura and Lynn Hunsaker, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer, chat about Laura’s newest book, Fast-Track Your Business, and how you can how use the Circle of Traction framework to gain market growth and create customer value.
How Scenario Analysis Will Improve Your Customer Experience
Anticipation is essential for any company striving to be more agile. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety of business situations and outcomes, including customer experience. Using case studies from our customer base this session explores how to employ scenario analysis to help…
Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process
Laura Patterson, President, VisionEdge Marketing, Inc. The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email, search and social marketing campaigns, it also applies to digital…
Is Your Customer Journey Map Missing Major Stops Along the Way | If You Market Podcast
In this podcast Sky Cassidy of MountainTop Data and Laura explore how companies can improve creating a customer journey map. Tips for incorporating fit and behavior to understand where the customer is in their buying process are a key part of the conversation.
Everyday Customer Analytics | ClearAction Value Exchange Members Event
Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a members only event, special passes are available for guests. To secure a pass, email success@clearaction.com
Revenue Operations
Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.
Ready, Set, Grow. Episode 7 | Live Radio Show with Laura Patterson
the focus of Ready Set Grow is for CEOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. This is a live radio show and listeners range from CXOs to VPs of Marketing and Sales, to marketing and sales professionals.
FORECASTxSCIENCE Conference | So, What Can a Good Marketing Dashboard Do For You?
You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session, you'll learn how to build a dashboard that provides clear guidance for decision-making, spotting trends, and seizing opportunities.
Ready, Set, Grow. Episode 6 | Live Radio Show with Laura Patterson
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 6: Becky Taylor, COO, SensorRX. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…
Ready, Set, Grow. Episode 5 | Live Radio Show with Laura Patterson
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 5: Marc Hafner, CEO, Revionics. “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth…
Ready, Set, Grow. Episode 4 | Live Radio Show with Laura Patterson
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 4: Kevin Jones, CEO and President “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the…
MASB Summer Summit 2018 | How Successful Marketers Account for Marketing's Value
MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.
Ready, Set, Grow. Episode 3 | Live Radio Show with Laura Patterson
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 3: Dave Sikora, CEO Altr “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving organic growth, lessons learned along the way, and their expectations of Marketing in regards to the…
Ready, Set, Grow. Episode 2 | Live Radio Show with Laura Patterson
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 2: JT McCormick, President & CEO of Book In A Box “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing…
Ready, Set, Grow. Episode 1 | Live Radio Show with Laura Patterson
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 1: Steven "Ziggy" Shanklin, Founder & CEO of White Cloud Security “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of…
2018 TMSA Logistics Marketing & Sales Conference
Are You Rich in Metrics But Struggle to Prove Value? In an environment where Marketing is being asked to prove its value every day, what can you do to not merely survive, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth, able to anticipate customer needs, develop their organizations’ Marketing capabilities, and measure Marketing’s impact on the business in terms that matter to their CEOs, CFOs, and leadership teams. Focusing on lead…
Marketing Evolution Experience | Communicating with Executives
Your First Marketing Superpower: Communicating With Executives Numbers are the language of business. You become unstoppable when you capture numbers that matter, have a material impact on those numbers, and meaningfully communicate your results. Master these secrets and there's no limit to your rising star. Laura draws on hundreds of case studies and over a decade of marketing management benchmarking to help you build your personal action plan for becoming a marketing super hero. Recognize the numbers that matter, tee…
Why and How to Benchmark Your Agency: Proven Practice for Gaining Performance Improving Insights
You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments? These are the insights that benchmarking can help deliver. How do you survive and thrive in an environment where agencies must continuously adapt and deliver more, faster, better and less expensively? You can’t do everything! Yet you must stay at the front of pack to grow the agency. This means that the agency needs…
Hero Conf Austin | Make Your Marketing More Relevant to the C-Suite
Make Your Marketing Analytics More Relevant to the C-Suite The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketers to have skill and proficiency at Marketing – whether inside or outside the organization. Data, and the ability to draw actionable insights from the data, is essential for any…
TMAG Meeting | Using Data to Create a Segment-Based Strategy
Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant, Marketing needs to be able to connect the data, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session, Laura Patterson, president of VisionEdge Marketing, will share a case studies…
MarTech Boston Conference | Implement World Class Marketing Processes
Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: How to Implement Best-in-Class Processes, the Foundation of Your Marketing Operations Best in Class (BiC) processes are the lifeblood of successful Marketing Ops. Without them, it would be even more difficult to deploy a world-class customer experience. Six roles and associated processes and capabilities consistently surface among BiC Marketing Ops functions (in priority order): 1. Customer, market, competitive intelligence, research and…
How Data Moves You from One-Size Fits All to Segmentation-Based Marketing
Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU), a full-service financial institution located in Virginia, one of the top 50 credit unions in the nation. Similar to other marketers, the NWFCU marketing team faced data access and quality challenges. Learn how market and customer data along with analytics created a marketing strategy and a measurable…
2017 Marketing Performance Benchmark Study: Cooking Up the Best Marketing Performance
Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value, impact and contribution to the business continues to increase. In the words of Stephen Diorio, an analyst in Forbes CMO Practice, “Marketing faces a performance credibility gap.” In fact, a survey conducted by the Fournaise Group discovered that 80% of CEOs freely admit that they do not trust or are not very impressed with…
Moving Up The Leadership Ladder with Analytics | eMetrics San Francisco
VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don't miss it! Register here. Make sure to use our code SPEAKER for 20% off! Moving Up the Leadership Ladder with Analytics All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session, Laura sheds…
How to Overcome the Top 4 Roadblocks to Better Marketing Performance
As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time running marketing and more time on what you love, doing marketing. MPM pioneers Allocadia, Origami Logic, Response Capture and VisionEdge Marketing teamed up to publish a 3-part eBook series,…
Got Marketing Data? Use Analytics to Make it Actionable
Join us for this exciting webinar with Nimble on actionable analytics! Marketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills, data, and analytics needed to intelligently create engaged customers with the right content, at the right time and in the right channel.
Making the Business Results Connection to Marketing & Communication
How to Make Marketing More Relevant to the C-Suite Today’s business climate necessitates that marketing demonstrate accountability, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology, less than a quarter of marketers earn high marks from their leadership team for their ability to measure and communicate their value, contribution, and impact. All the cool marketing and communication efforts are for naught if…
Assess the State of Your Marketing Excellence
Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization. Since Marketing is expected to be more accountable for the investments it makes on behalf of the organization, best-in-class marketers also establish metrics and key performance indicators (KPIs) for Marketing. Expect to learn how to define and select the metrics and KPIs to help you make appropriate customer, program,…
Increase Your Credibility and Influence with the Right Metrics
A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their lead. It will be worth it! When you crack the code and can prove your value and impact the business, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions. Learn how you can join the ranks of…
Moving Up the Leadership Ladder with Analytics
All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization.
How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. Using real-life examples, in this presentation, attendees will: Understand how…
Marketing Excellence: Best Practices to Make Your Marketing Count
Marketers everywhere are pressed to prove and improve the value of Marketing. An elite group of Marketers does this better and differently than their colleagues. Learn the 10 best practices these Marketers employ to measure Marketing's impact, contribution, and effectiveness and how these practices enable them to be more relevant, credible, and influential within their organization. Learn to achieve Marketing Excellence. For resources on how to join the ranks of the best-in-class, please visit our Marketing Assessment page in our…
Driving Marketing Excellence: Learn from Best-In-Class Organizations
The Jeannette Expedition - an eight-day northern arctic trek in which the team was inadvertently back tracking farther south - serves as a metaphor for this year's Marketing Performance Management (MPM) Benchmark study. Though they marched feverishly toward achieving marketing excellence, this year’s study reveals that while some marketers made great progress, much of it was illusory. Have a first look Thursday, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing…
How a Traditional Industrial Company Gained Market Traction for New Product Using Ecosystem Mapping
ISBM Conference: The Stakeholder Value Chain May 3-5 Chicago Loyola University Corboy Law Center, Kasbeer Hall E Pearson St, Chicago, IL 60611 Even when you’re nearly 50 years old and an established and successfully player in the market, there’s a time to step back and take a new approach to growth. The H-J Family of Companies, a totally integrated manufacturer from casting design to the finished assembly for transformer components, bushings, and electrical connectors, took a new approach to gain…
Digital Analytics Roundtable
Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of Excellence.
Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth
April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many marketing organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business…
With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
MarTech 2016 in San Francisco Despite advances in data, analytics, and technology, the overall marketing grade and the number of marketers earning an "A" continues to slide. Since 1999, VisionEdge Marketing and partners and other companies have conducted research involving hundreds of firms to discover how marketers can prove their value, impact, and contribution. The research reveals there is a small elite group of Marketers who earn top marks from the C-Suite for this ability. This group, known as Value…
Accelerating Market Leadership with Customer Advisory Boards
Customer insight is an essential element for achieving market leadership, so more companies are implementing Customer Advisory Boards (CABs). When planned and executed correctly CABs help you improve existing products, validate new ideas, beta test and provide constructive feedback on upcoming products and releases, improve messaging in existing markets and target new markets, and provide competitive insights. But if poorly planned and executed, they can backfire - resulting in lost customers and lost opportunity. During this session, Laura will share…
Taking Marketing Alignment and Accountability to the Next Level
Taking Marketing Alignment and Accountability to the Next Level will walk you through what it means to be a ‘value-creator’ and how marketing operations is the key to alignment and marketing accountability. In this program, Laura Patterson, from VisionEdge Marketing and Jay Verellen from KENNAMETAL, a supplier of tooling and industrial materials, will walk you through how Kennametal employed VisionEdge Marketing’s expertise and patent-pending Accelance® software to create an actionable marketing blueprint that provided clear alignment between Marketing and the…
Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
Even if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. Register to attend.
Pipeline Engineering: Syncing Content to the Customer Buying Process
Godfrey FWD:B2B Marketing and Technology Conference 2015 It’s often been said that today’s customers are in the driver’s seat when it comes to selecting a supplier. Certainly customers have more choices, more control, and more ways to access information and to connect. As a result, marketers need a new way to attract and retain customers. Enter content marketing. Content marketing aims to create and curate relevant and valuable content that will change, enhance, and drive customer behavior. The basic idea…
Making Marketing Analytics More Relevant to the C-Suite
4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing - whether inside or outside the organization. The ability capture, analyze, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal…
Taking Marketing Alignment and Accountability to the Next level
MarketingProfs B2B Marketing Forum 2015 Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a shortage of data needed to foster strategic decisions. Want to learn how to prove and improve the value of your marketing? Join Jay Verellen, Marketing Operational Excellence Leader, Kennametal, and Laura Patterson, President, VisionEdge Marketing as they show you how Kennametal, a world leader in metalworking and wear solutions demonstrates…
How Value Creators Build Credibility and Influence with Business Acumen
Marketing Ops Tech Summit 2015 As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator. According to the findings from this year’s 14th Annual Marketing Performance Management (MPM) Study, conducted by VisionEdge Marketing and Demand Metric only 1 in 5 marketers have reached this critical point in the marketing performance journey, regardless of industry, region, or company size. One of the key attributes that distinguish these BIC marketers from…
Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing
Austin Digital Marketing Summit You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.” Are you wondering what this quote has to do with marketing? Well, like the volume of water in the world’s oceans, the volume of data available to marketers is overwhelming. More new channels, competition, and distinct segments to manage, as well…
Take Your Place at the Head of the Pack: How to Increase Marketing’s Credibility and Influence
4A's Strategy Festival 2015 The pressure on marketing to prove its contribution to the business is not abating. Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary, is that the rest of the marketers, Sales Enablers and Campaign Producers, are actually falling farther behind! What can you do to make sure you take your place at the head of pack? A Harvard…
How to Use Alignment and Measurement to Increase Your Agency's Value
Alignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients? Marketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing, the competitive landscape growing, the proliferation of new technologies and channels, and the avalanche of data, it takes more than intuition and opinion to justify the appropriateness and effectiveness of communications…
Moving Up the Leadership Ladder with Analytics
2015 Boston eMetrics Summit All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization. Register…
How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
Demand Metric B2B Marketing Data Virtual Summit The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage. While the importance of data is well known and marketers are ideally situated to leverage actionable data. Successfully combining data and analysis helps marketing identify new customer segments that will deliver higher profits, current customers with the greatest value potential, and new…
Tales from the Marketing Performance Pack Leaders
Marketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time Marketers certainly feel the pressure, not just to stay busy, but instead to prove performance by measuring the value and contribution of the marketing organization to the business. The question the C-suite has for marketing is: “what have you done for us lately?” Marketing faces constant scrutiny regarding its contribution. Did you know that about only 1 in 5 marketing organizations can actually answer this question…
Using Analytics to Make Marketing Relevant to the C-Suite
You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing…
The Creation, Care and Feeding of an Analytics Center of Excellence
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: · How an Analytics Center of Excellence make a difference to the company, customers, marketing · What is an Analytics Center of Excellence, establishing its purpose, and creating the…
Creating an Analytics Center of Excellence
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: What is an Analytics Center of Excellence, establishing its purpose, and creating the vision The key functions and capabilities needed The journey’s key stages, associated challenges, and what do…
No Excuses: Six Best Practices for Making Marketing Relevant to the C-Suite
The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.
Improve Your ROI: Marketing Performance Measurement in 2015
Webinar Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts in marketing performance measurement share best practices and practical actions that can make 2015 a year of achieving new levels of success as a marketer, with the data to back it up. To register
Decoding How Best-In-Class Marketers Connect Marketing to Business Value
If you're in the banking industry you're invited this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill. Learn what these top-performing teams do differently from the rest of the pack. This webinar will cover: Essential characteristics that define marketing organizations who’ve “cracked the code” to become best-in-class How to overcome a challenge every marketer faces: quantifying marketing’s contribution to revenue How to make marketing more…
Cracking the Code on Better Marketing Performance
November 14 DemandCon San Francisco, CA Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, they can pivot on a dime, and when the unexpected happens, they don’t scramble in department-wide fire drills. The question is: What do these top-performing teams…
"Proven Practices for Mapping and Measuring the Customer Experience"
Information Development World
Creating an Analytics Center of Excellence
Analytics are key to making your company agile, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: •Building a business case to develop a center of excellence: how to position it and value it •How to protect data for customers and the…
Making Marketing Analytics More Relevant to the C-Suite
You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing…
Measure What Matters: What Separates Value Creators from the Rest
IABC Southern Region Conference Thursday, October 16, 2014 Austin, TX
"Yield Big Payoff with Marketing and Sales Alignment"
MarketingProfs B2B Marketing Forum
"Making Marketing Analytics More Relevant to the C-Suite"
eMetrics Summit: Boston
Webinar: Measure What Matters--Making Marketing Metrics Relevant
For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring. And recent research found that the pressure to prove marketing’s value is on the rise. Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability to measure and communicate their value, contribution, and impact. So what do these Best-in-Class (BIC) marketers do differently and better than other marketers when it comes to marketing…
Allocadia/VEM Webinar
Details Coming Soon!
Webinar: The Link Between Performance Management and Value Creation
Join us for this 1-hour webinar as Laura Patterson, from VisionEdge Marketing, and Julie Schwarz, of ITSMA, unveil the findings from this year's 13th Annual MPM Survey! You can register by following this link.
"Applying Intelligence to Create Content and Accelerate Revenue"
AMSP Annual Conference
"No Excuses: 6 Best Practices Connecting Marketing to Business Results"
"No Excuses: 6 Best Practices Connecting Marketing to Business Results" April 8th, Madison, WI
"Making Marketing Analytics More Relevant to the C-Suite"
"Making Marketing Analytics More Relevant to the C-Suite"
"Taking Your Marketing Measurement to New Heights"
"Taking Your Marketing Measurement to New Heights"
"How to Use Marketing Operations to Fulfill Your Organization's Potential"
"How to Use Marketing Operations to Fulfill Your Organization's Potential"
"How to Use Data & Analytics to Create a Measurable Marketing Plan"
Breaking Down Barriers "How to Use Data & Analytics to Create a Measurable Marketing Plan"
"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
"Embracing Marketing Accountability Across the Customer Buying Journey"
"Embracing Marketing Accountability Across the Customer Buying Journey"
"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
VEM, ITSMA, & Forrester Webinar
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes"
Full Sail Partners Webinar
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results"
ITSMA Annual Marketing Conference
November 5-6th at the Charles Hotel, Cambridge, MA
4A's Webinar
"How to Bring Science to the Art of Marketing"
B2B Community Webinar
"Using Data & Analytics to Improve Marketing Performance"
2013 PBP Webinar
"Using Data to Increase the Customer Experience"
2013 IFMA Marketing and Sales Leaders Forum
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan"
OMI Webinar
"Using Big Data to Support Marketing Performance Management"
ITSMA Marketing Leadership Forum
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact"
Cipher Marketing Forum
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning"
SMPS Pacific Regional Conference
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"
Online Marketing Summit
"Aligning Marketing with Business Outcomes:Is Your Dashboard Good, Bad, or Ugly"
ANA B2B Marketing Conference
Business-to-Business Marketing Best Practices
ITSMA Webinar
How to Prove and Improve the Value of Marketing
InnoTech Conference Austin
Mastering the Six Priciples of Marketing Accountability
Online Marketing Summit
Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard October 22-25, 2012 in Santa Clara, CA
2012 IFCA Annual Conference
Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard
ITSMA Just Add Data: The Path to Better Marketing Results
October 4, 2012 in Basking Ridge, NJ
ITSMA Just Add Data: The Path to Better Marketing Results
October 3, 2012 in Falls Church, VA
DemandCon Boston
October 1-2, 2012 in Boston, MA "Personas-Marketing Tools to Accelerate Sales"
ITSMA Just Add Data: The Path to Better Marketing Results
September 20, 2012 in Santa Clara, CA
BrightTALK Customer Insight Summit
September 13, 2012 12 pm CDT "How Best-in-Class Marketers are Improving Revenue Performance"
Eloqua Road to Revenue
September 5, 2012 in Dallas, TX "Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities"
7th Annual Bridge to Integrated Marketing & Fundraising Conference
"The Five A's: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement" August 7-9 2012 in Washington, D.C.
LIMRA Life Insurance Conference: How to Measure Marketing
"The Five A's: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement" April 23-25, 2012 in Orlando, FL
ASM Marketing Dashboards Audio Conference
"Gaining Insight Into Marketing's Contribution: The Value of a Marketing Dashboard"
IFCA Webinar on Ecosystems
"Using Ecosystem Maps to Accelerate Market Success" March 20th 1p.m. CST
ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger, More Effective Dialoge with the CEO, CFO, CTO
"Marketing Performance Best Practices of the Best in Class Marketers" March 6-7, 2012 in Dallas, TX
Aprimo Marketing Summit 2012
"Five Best Practices for Creating a Performance Driven Marketing Organization" Febuary 28-March 1, 2012 in Las Vegas, NV
Online Marketing Summit
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
SMPS: Southern Regional Conference: Creating A Legacy
"What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement." January 25-27, 2012 in San Antonio, TX
True Influence Webinar on Accelerating Demand Generation
"Six C's for Aligning Sales and Marketing to Accelerate Revenue"
Fast Companies: The Quick & The Dead
The dynamics of the 21st Century are forcing businesses of all sizes and types to speed up. Skip Maner, the Managing Principal of Inverness Capital Partners, will provide insights and recommendations on how to ensure your company is using smart speed and the most important tasks for fast companies. Laura Patterson, the President of VisionEdge Marketing, will introduce the topic and discuss the dynamics and their implications in marketing. Larry Mosiman, the Product Marketing Manager of SAS, will discuss…
Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century
Thank you for your interest in the VisionEdge Marketing presentation “Proving Marketing’s Value: Tangible Tools and Metrics for the 21st Century,” presented at AMA's Communicating Marketing’s Value program. Proving Marketing’s Value: Download this presentation to learn some of the key things marketing executives and professionals need to do to create a performance-driven marketing organization. Enable your marketing team to measure its contribution and value to the business. The program presented a framework any marketing organization can adopt, along with tangible steps and…
Aligning Marketing Measurement with CFO Expectations
Any B-B executive, CMO, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. Jeremy Adamson, the Global Marketing & Communications Controller for Symantec Corp., will provide insights and recommendations on how to build a strong relationship with your finance team, understand their expectations, and enlist their support in your journey toward measuring marketing’s contribution to the company. Register to attend this live web…
Measuring Marketing Performance – Thinking Like the CEO
Register to attend this live web event brought to you by VisionEdge Marketing and Cognos. Useful for any CMO, marketing executive and/or professional that wants to understand what today’s CEOs expect in terms of marketing accountability, the implications of these expectations on marketing executives (especially the CMO), and specific metrics recommendations that should included on every CMOs dashboard. The marketing function competes with every other function in the company for a limited pool of dollars. The more marketing can…
Marketing Strategy - The Secret Catalyst to Building Valuation
During turbulent economic times, most companies have a tendency to cut marketing budgets in an effort to reduce expenses. Unfortunately this can have a negative impact on the company's valuation. During its third annual marketing summit, VisionEdge Marketing, Inc., an Austin, Texas-based strategic marketing consulting firm, will explore marketing strategies that can help a business increase its valuation. "We're in dynamic times, so it's important for marketing professionals to monitor certain aspects of the economy in order to make strategic…
VisionEdge Marketing Presents: Tips for Securing Top Executive Buy-In
Austin, TX, August 20, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002, they are experiencing a higher-than-usual level of angst. With this in mind, VisionEdge Marketing, in association with the Business Marketing Association, will present a half-day program in Houston, Texas on Thursday, August 30, 2001. The “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” seminar and…
