Online Marketing Summit
"Aligning Marketing with Business Outcomes:Is Your Dashboard Good, Bad, or Ugly"
"Aligning Marketing with Business Outcomes:Is Your Dashboard Good, Bad, or Ugly"
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning"
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact"
"Using Big Data to Support Marketing Performance Management"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan"
"Using Data to Increase the Customer Experience"
"Using Data & Analytics to Improve Marketing Performance"
"How to Bring Science to the Art of Marketing"