ITSMA Annual Marketing Conference
November 5-6th at the Charles Hotel, Cambridge, MA
November 5-6th at the Charles Hotel, Cambridge, MA
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results"
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes"
"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
"Embracing Marketing Accountability Across the Customer Buying Journey"
"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
Breaking Down Barriers
"How to Use Data & Analytics to Create a Measurable Marketing Plan"
"How to Use Marketing Operations to Fulfill Your Organization's Potential"
"Taking Your Marketing Measurement to New Heights"
"Making Marketing Analytics More Relevant to the C-Suite"