Beyond Theory: Using Data to Create a Segment-Based Strategy Lack of or access to data no longer Marketing’s biggest challenge. In fact, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant, Marketing needs to be able to connect the data, derive meaningful patterns and move from insights […]
Make Your Marketing Analytics More Relevant to the C-Suite The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketers to have skill and […]
You’re investing time, energy and cold cash into your agency! Where are you excelling against the competition and where are you falling behind? Which areas are worth further investments? These are the insights that benchmarking can help deliver. How do you survive and thrive in an environment where agencies must continuously adapt and deliver more, faster, better […]
Your First Marketing Superpower: Communicating With Executives Numbers are the language of business. You become unstoppable when you capture numbers that matter, have a material impact on those numbers, and meaningfully communicate your results. Master these secrets and there's no limit to your rising star. Laura draws on hundreds of case studies and over a […]
Are You Rich in Metrics But Struggle to Prove Value? In an environment where Marketing is being asked to prove its value every day, what can you do to not merely survive, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth, able to anticipate customer needs, develop […]
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 1: Steven "Ziggy" Shanklin, Founder & CEO of White Cloud Security “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime […]
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 2: JT McCormick, President & CEO of Book In A Box “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. […]
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 3: Dave Sikora, CEO Altr “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on […]
MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 4: Kevin Jones, CEO and President “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests […]
