ITSMA Marketing Leadership Forum
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact"
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact"
"Using Big Data to Support Marketing Performance Management"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan"
"Using Data to Increase the Customer Experience"
"Using Data & Analytics to Improve Marketing Performance"
"How to Bring Science to the Art of Marketing"
November 5-6th at the Charles Hotel, Cambridge, MA
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results"
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes"