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Assess the State of Your Marketing Excellence
November 9, 2016 @ 8:00 am - 5:00 pm
Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization.Since Marketing is expected to be more accountable for the investments it makes on behalf of the organization, best-in-class marketers also establish metrics and key performance indicators (KPIs) for Marketing.
Expect to learn how to define and select the metrics and KPIs to help you make appropriate customer, program, and investment decisions, understand what is and isn’t working so you can make necessary course adjustments, and measure Marketing’s impact and value.
Interested in Marketing Assessment? Check out some more resources on the topic in our Learning Center!
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