Any B-B executive, CMO, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. Jeremy Adamson, the Global Marketing & Communications Controller for Symantec Corp., will provide insights and recommendations on how to build a strong relationship with your finance team, understand their expectations, and enlist their support in your journey toward measuring marketing’s contribution to the company. Register to attend this live web event brought to you by VisionEdge Marketing and Coremetrics.

This program will address these four questions:

• How can the CFO help with defining marketing metrics?
• What is the best way to illustrate these metrics to the C-Suite?
• What customer and marketing data does the CFO have at hand?
• What are some examples of the kind of marketing metrics CFOs think marketing should track?

Title: Aligning Marketing Measurement with the CFOs Expectations
Date: Tuesday, May 9, 2006
Time: 12:00pm – 1:00pm U.S. Central Time

Speakers

Jeremy Adamson – Luminary

Global Marketing & Communications Controller, Symantec Corp.

A Silicon Valley Veteran of over 20 years, Jeremy has held a variety of senior Finance roles for companies like Cisco, Novell, Quantum, 3Com and for the last 4 years at Symantec. A particular fan of the Marketing function, Jeremy supports the notion that Marketing is the function that should drive the company and sees his role as to enable that drive for growth. Jeremy partners with two “C-Level” partners on finance matters.

Speakers

Laura Patterson

President & Author, VisionEdge Marketing

Laura Patterson is President and co-founder of VisionEdge Marketing, Inc., a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books, Gone Fishin’ and Measure What Matters, Laura has served on several non-profit boards and has been a guest lecturer at various universities.

Speakers

John Stansbury

Director, Strategic Services, Coremetrics

A veteran of new media marketing, customer relationship management, and web analytics, John has held leadership positions at pioneering companies such as Human Code, Garden.com, and Green Mountain Energy Company. He now serves as Director of Strategic Services at Coremetrics. With extensive experience driving marketing and customer retention efforts from a business value and ROI mindset, John’s particular interests include predictive analysis, visualization, and customer segmentation.

This event has already taken place. Please direct questions to davidl@visionedgemarketing.com.

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