Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

We rely on data to make smarter, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value.

Join marketing ops visionary Laura Patterson for a hands-on, interactive session.

She’ll explain why the marketing ops team is one of the most important in your organization. And she’ll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023.

You’ll learn:

• Five key responsibilities of today’s marketing ops function
• Four primary benefits of effective marketing ops
• The Circle of Traction framework and Marketing Ops’ place in that framework