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    Everyday Customer Analytics | ClearAction Value Exchange Members Event

    Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

    Revenue Operations

    Hyatt Regency Scottsdale 7500 E Doubletree Ranch Rd, Scottsdale

    Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.

    Ready, Set, Grow. Episode 7 | Live Radio Show with Laura Patterson

    the focus of Ready Set Grow is for CEOs to share their insights on what it takes to successfully achieve organic growth, lessons learned, the role they believe Marketing needs to play in growth and how they measure Marketing’s contribution beyond this “quarters” revenue. This is a live radio show and listeners range from CXOs to VPs of Marketing and Sales, to marketing and sales professionals.