Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 1: Steven "Ziggy" Shanklin, Founder & CEO of White Cloud Security  “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime […]

Are You Rich in Metrics But Struggle to Prove Value? In an environment where Marketing is being asked to prove its value every day, what can you do to not merely survive, but to thrive? The answer is that Marketing leaders need to see themselves as champions of growth, able to anticipate customer needs, develop […]

Your First Marketing Superpower: Communicating With Executives Numbers are the language of business. You become unstoppable when you capture numbers that matter, have a material impact on those numbers, and meaningfully communicate your results.  Master these secrets and there's no limit to your rising star. Laura draws on hundreds of case studies and over a […]