Marketing Strategy – The Secret Catalyst to Building Valuation

During turbulent economic times, most companies have a tendency to cut marketing budgets in an effort to reduce expenses. Unfortunately this can have a negative impact on the company’s valuation. During its third annual marketing summit, VisionEdge Marketing, Inc., an Austin, Texas-based strategic marketing consulting firm, will explore marketing strategies that can help a business increase its valuation.

“We’re in dynamic times, so it’s important for marketing professionals to monitor certain aspects of the economy in order to make strategic course directions, said James Barnes, director, Labor Market Information Department, Texas Workforce Commission. “Events such as the VisionEdge Marketing Summit provide marketing professionals with a venue for securing the latest economic details.” Barnes is a speaker at the summit and will discuss what today’s indicators bode for the economy and how executives can use this information to guide their marketing strategy.

VisionEdge Marketing’s summit entitled, “Marketing Strategy – The Secret Catalyst to Building Valuation,” will be held Thursday, at the Norris Conference Center. The purpose of the summit is to provide marketing professionals a forum where they can exchange ideas with other professionals on how to strategically position their company for success.

Rick Jenson, regional director of Business Valuation Services, will discuss various approaches to valuation and the marketing elements that directly impact the calculation. “Many companies do not realize the impact marketing has on their company valuation, as evidenced by the number of firms that have reduced marketing head counts and budgets. At the VisionEdge Marketing Summit, company executives will have the opportunity to hear first hand why differentiation, positioning, and customer retention improve a company’s financial value and are key investments every company should make.”

In addition to Barnes and Jenson, speakers this year’s event include:

• Doug Myron, former chief executive officer of Mytech – an Austin technology company – who recently sold his firm, will discuss how he used differentiation and positioning to combat the competition in the mature light switch industry. 
• Mary Lange, senior vice president, Independent Banker’s Association, will discuss customer retention.
  

WHAT:  VisionEdge Marketing’s annual summit, “Marketing Strategy – The Secret Catalyst to Building Corporate Valuation”

WHEN:  Thursday, April 11, 2002, from 7:30 a.m. – Noon, CDT

WHERE: Norris Conference Center 2525 W. Anderson Lane, Austin, Texas

For more information about the summit, and how to attend, visit visionedgemarketing.com/summit2002