VisionEdge Marketing Presents: Tips for Securing Top Executive Buy-In

Austin, TX, August 20, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002, they are experiencing a higher-than-usual level of angst. With this in mind, VisionEdge Marketing, in association with the Business Marketing Association, will present a half-day program in Houston, Texas on Thursday, August 30, 2001.

The “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” seminar and roundtable offers marketers proven techniques for developing marketing plans that support corporate goals and that speak a language their CEO will understand.

Topics Covered:

1. What CEOs want from Marketing
2. How Marketing can enlist support from Sales to sell the Plan
3. What Plan formats speak best to the CEO
4. The secret to preventing severe budget cuts
5. How metrics can put marketing and the CEO on the same page
6. How the 2002 planning process will make you a stronger business executive in the eyes of the CEO

General Information:

WHO: VisionEdge Marketing, Inc., a metrics-based, strategic marketing services firm

WHAT: Seminar and Roundtable: “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve”

WHEN: Thursday, August 30, 2001
7:30am-11:30am

WHERE: Doubletree Hotel
2001 Post Oak Boulevard
Houston, TX 78737

HOW: Reserve seats or call 1-512-681-8800 x13. Please register by Monday, August 27, 2001. Reservations after this date may not be guaranteed.

COST: $80 – Includes breakfast, materials, and a free copy of the VisionEdge Marketing publication “Gone Fishin’ – A Guide to Finding, Hooking, Keeping and Growing Profitable Customers”

CONTACT: Laura Patterson (512) 681-8800 x12

About VisionEdge Marketing:

Headquartered in Austin, TX, VisionEdge Marketing, Inc. is the leader in outcome-based metrics-driven marketing. The company provides complete strategic marketing services, including the SmartStart Services Suite. These services range from business intelligence, positioning and brand strategy, marketing strategy, demand creation/prospect generation, and customer retention strategies and programs.

The seasoned and experienced marketing professionals use a market/customer centric approach to help companies focus on finding, keeping and growing profitable customers to expand marketing position. The company provides strategically tactical programs to influence purchasing behavior, drive demand, and build and maximize valuation through positioning and brand strategy with emphasis on moving and keeping customers on the highly desirable short list.