Run Marketing Like a Business

Everyone recognizes the importance of marketing to the success of their organization. There’s a lot of moving parts that go into successful marketing–a myriad of gears need to turn in unison to achieve the desired results. These include the proper use of data and analytics, optimized marketing workflow processes, applicable performance enhancing systems and tools, and operational processes that facilitate alignment, planning, measurement, and reporting.

These are the instruments, or the gears, of Marketing Operations (Marketing Ops). Successful Marketing Ops integrate processes, technology and performance management to help run the Marketing organization as a fully-accountable part of any business. Marketing Ops is a key driver for ensuring marketing operates as a Center of Excellence.

Map your marketing workflow, performance management and measurement processes, select your systems and tools and design your marketing operations function. Let’s Get Started!

To learn more on how your organization can turbo charge its Marketing Operations and Marketing Technology skills, download these great White Papers:

• Marketing Operations: Enabling Marketing Centers of Excellence
• The Role of Marketing Operations in Improving Marketing Performance
• Marketing Technology: Power Tools for Optimizing Performance and Agility

Don’t forget, in order to access these, you must register and login!