Laura Patterson: Growth is in Her DNA
Laura Patterson is an entrepreneur, speaker, and author. She is also a board member for several organizations and a globally recognized expert in customer-centric growth and Marketing Performance Management. As President and co-founder of VisionEdge Marketing, a growth strategy firm she launched in 1999, Laura has helped over 300 companies replace the disconnected acts that often permeate within a business and steal time, money, and strategic capacity. She does so with deliberate, intentional, and measurable strategies rooted in creating business and customer value. With a career that began at Motorola and grew through leadership roles in marketing ops, product and strategic marketing, and customer marketing and loyalty, Laura has worked with over 300 companies to embed customer-centric thinking throughout the business. Her Circle of Traction™ framework provides a disciplined approach to aligning strategy, execution, and measurement with customer value.
Laura is the author of multiple books, including the award-winning Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Her signature program, The 4 Game Changers for Every Stage of Growth, helps companies create sustained competitive advantage through strategy, alignment, performance measurement, and operational excellence. She holds a patent for Accelance®, a SaaS application that enables organizations to ensure activities are directly connected to business outcomes.
A frequent keynote speaker and contributor to peer-reviewed research, industry publications, and executive forums, Laura is known for her clarity, practicality, and unwavering focus on what truly drives growth: deep customer insight and value creation.
Laura is a LinkedIn Influencer and has won over a dozen thought leadership awards including Most Powerful Thought Leaders to Follow, Most Fascinating People in B2B Marketing, Top Marketing Influencers to Follow, Women to Watch in Business, Top 20 Women in Business, Top Marketing Operations Leaders to Know, and Women You Should Know in Martech.
Curious about Laura's journey to a trusted advisor? So was Devin Miller, in How Laura Maximizes the Value of Advisors – A Conversation with Devin Miller. Listen in as Devin interviews Laura about her journey to serving as a growth strategy and accountability expert for over 300 B2B customers. In the conversation, Laura shares the challenges she's faced and the strategies she's developed.
A medal-winning triathlete, she brings high energy to everything she does. Laura transfers her deep subject matter expertise, via her:
- Presentations that inspire, and provide innovative ideas and insights for your team. Laura is a sought-after and Vistage-certified speaker. Venues have included international, national, and regional executive conferences, company and partner-specific programs, and industry associations.
- Advisory services. She has been a trusted advisor to BOD members and CXOs for over 2 decades, providing direction on how to tackle growth challenges with future-forward strategies.
- Workshops that enable your team to develop and acquire new knowledge and skills for practical application. Assessments to determine the current state and provide guidance to achieve the optimal future state.
- Board memberships. Since the mid-90s, Laura has served on multiple boards, including ISBM, the University of Texas, McCombs School, Masters in Marketing Science, Creative Action, and the Girls and Boys Clubs of Central Texas.
- Four books. The most recent is a SABA Award Winner: Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, with the Circle of Traction® business framework.
- Patented Accelance® Alignment and Accountability SaaS platform.
- Four time-tested business frameworks that deliver high-quality business results, quickly and affordably.
- #SmartBusiness blogs, recorded guest appearances, and VisionEdge Marketing podcasts and videos.
- Case studies, white papers, and by-lined articles for publications such as Entrepreneur, Industry Week, MarketingProfs; and research findings, including the Longitudinal Global, Executive Level Marketing Performance and Value Benchmark Study published in Henry Stewart’s peer-reviewed Journal of Applied Marketing Analytics.
- Internships, over the course of 20 years, Laura has mentored over 50 Marketing interns. The most often cited benefit per the interns is that it was a great introduction to the professional world, and it's very rewarding to see your work make a difference for the company.
Laura lives in Austin, where she is Mom to Riley, a toy Aussie. She is a superfan of hummingbirds and maintains a garden to attract them. Laura keeps her Zen with Yoga and reenergizes with a long run.
Connect with Laura on LinkedIn
Download Laura's Board of Directors Bio
