AUDITS AND ASSESSMENTS TO IMPROVE PERFORMANCE MANAGEMENT
Identify and Address Performance Gaps with Audits, Assessments and Online Tools.
If you’re like most Marketing organizations you create a plan, employ processes, and report on your performance. Decades of research shows that Best-in-Class organizations approach alignment, accountability, analytics and processes differently. We can help you become a best-in-class performer. Use our fast-track assessments and audits to quickly identify gaps and actionable recommendations that move your Performance Management and utlimately your ability to accelerate growth and create customer value forward.
Our comprehensive approach will help you:
- Improve and prove the value of your Marketing
- Connect your investments and activities to real business results
- Transform your organization, especially Marketing, into a center of excellence
- Make customer-centric decisions based on data and analytics
- Improve your performance measurement
Plan Reviews
Do you have a customer-centric measurable plan that connects your work and investments to results?
Centers of Excellence Readiness Inspection
How ready is your organization to tackle potential challenges that might arise when implementing new procedures, structures, and processes?
Dashboard Assessment
Can you communicate the value of your organization's contribution and impact, make course corrections, and provide the insights needed to faclitate business decisions?
Measures, Metrics & KPIs Audit
Do your measures measure up?
Performance
Management Audit
Does your Marketing organization have the capabilities and proficiencies to be effective?
Employ a Proven World-Class Approach to Your Marketing Performance Management
Sometimes you need to follow a recipe and have more hands on support to launch or accelerate your Performance Management journey.
In response to customer requests we are making two tool suites we’ve used in hundreds of customer engagements commercially available:
- Accelance® Connecting Marketing to Business Results™
- The Avantage Tools Suite®
Accelance® Connecting Investments to Business Results
We created our patented Accelance® Connecting Investments to Business Results™ methodology and application with one purpose in mind - provide direct-line-of-sight between the work and invesments of a function, especially Marketing, with business results.
The Accelance® methodology and application is for organizations aspiring to transform from activity-based to outcome-based as part of their performance management and measurement journey.
This architectural approach to building your plan, defining your metrics, and laying the foundation for your dashboard is unlike anything you’ve ever used before.
- You can use the SaaS application on your own by following the videos and tips embedded in the application.
- Bring us on board to facilitate the architectural work through our collaboratory process.
- Choose advisory services to coach you through our or your own process.
The Accelance® application employs a mapping technique to help clarify, improve and communicate a functon's alignment and accountability. The mapping process integrates metrics and performance targets to produces a customer-centric outcome-based blueprint. The blueprint this application produces serves as a visual plan of action that facilitates alignment to the business and provides direct-line-of-sight between activities and investments with business results. It has the unique advantage of helping you establish performance targets and metrics along this chain. This visual data chain serves as the building blocks for a multi-level dashboard.
Tap the level of support you need. Advisory services to keep you on track and review your blueprint, a 2-day workshop to architect your blueprint, or rock and roll on your own using the tutorials within the application. Or go full service and have access to all three.
Avantage®
The Avantage Tools Suite® is among the first of its kind to provide a data-driven approach to segmentation and positioning. Each of the tools within the suite guide you through a series of prompts designed to help guide your decisions about which market to pursue and how to create a differential competitive advantage.
The three tools in the suite help you:
- Identify a differential competitive advantage that can serve as the foundation for a positioning platform. Avantage Positioning enables you to assess your opportunity for creating a differential competitive advantage as well as potential pitfalls.
- Establish criteria for selecting a potential market or customer segment as well as a scoring process for evaluating segments against the criteria with Avantage Target.
- Determine your probability of success and whether an investment in a market or customer segment is worthwhile with Avantage Opportunity Calculator.
*Avantage in the cloud is currently in the kitchen, cooking up a new recipe! It is still available, just not via the cloud.
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