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Name: How Scenario Analysis Will Improve Your Customer Experience
Start: 2019-09-16T00:00:00-05:00
End: 2019-09-18T23:59:59-05:00
Location: Hynes Convention Center

Connect Your Marketing to Business Results

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How Scenario Analysis Will Improve Your Customer Experience

September 16 - September 18

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Improve the Value of Marketing

Analytics and Models Make Your Data Payoff
Formulate Positioning and Messaging that Resonates with Your Customers
Ramp Marketing Effectiveness and Performance with Skills, Processes, and Technology
Augment Strategy and Planning with Data and Insights
Bolster Content, Segmentation and Enablement with Personas and Playbooks

Identify, Size and Segment New Markets
Use Pipeline Engineering to Cement Marketing and Sales Alignment and Enablement
Enter New Markets on Solid Ground with Ecosystem Maps
Invest in Your Professional Success

Prove the Value of Marketing

Amplify Your Marketing Performance Measurement
Upgrade Your Performance Measurement
Align Your Marketing to Business Results and Architect Customer-Centric Outcome Based Measurable Marketing Plans
Employ Meaningful and Powerful Metrics & Key Performance Indicators
Enumerate Marketing Accountability & ROI
Fine Tune Your Marketing Accountability: Serve Up an Actionable Marketing Dashboard
Benchmark and Audit Your Performance Management Prowess

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