Optimize Your Performance Management Capabilities

To be truly successful and deliver real value to the business, Marketing organizations need to become agile, strengthen their operational capabilities and transform themselves into a Center of Excellence (CoE). The Gartner 2020 concurs and reported that “the CMO needs a function that can drive operational excellence in planning and execution across the span of the organization.”

Decades of expertise and research show conclusively that the best organizations are built around being a CoE with a strong Marketing Ops function that utilizes performance management to achieve outstanding results. In these leading organizations, the Marketing Ops is the hub for creating world-class programs and models that drive business results, encourage innovation and leverage proven techniques and methodologies.

If you want to become one of the leading Marketing organizations in your category or market, we can help. By leveraging Marketing Ops to its fullest, we will show you and your team the processes, systems, tools and skills to track results that improve and prove Marketing’s value.

Schedule a Free 20 Minute Consultation

Access VEM’s Proven Methodologies for Operational Excellence

Operational Excellence for Performance Excellence

Operational excellence facilitates your ability to realize your performance management efforts.

We make it easy for you to choose the best way to take your Marketing to the next level. Pick the option or options that work best for you to get started right away.

1. Complete Collaborative Consulting Engagements.To expedite results and/or for organizations that want to leverage all of VEM’s expertise, maximize knowledge and skill transfer, and benefit from a change management plan,we provide a robust, customized consulting engagement designed to address your unique needs. Together, we work hand-in-hand to build a best-in-class Marketing function for your organization that is fully aligned to business outcomes and ready to demonstrate and achieve excellence.

2. Inspire and Educate Your Team. Whether you choose a workshop or a 1 to 2 hour speaking engagement, VEM can bolster your Marketing team’s skills and capabilities by helping you create your own set of blueprints for action and performance. In either instance, tap Laura Patterson, considered the trusted authority on alignment, accountability, analytics and operational excellence by both organizational Marketing leaders and her peers. She can engage your team and show you how leading marketers think about and leverage Marketing Ops and Performance Management to achieve excellence. Take advantage of our interactive workshops to educate your team on the critical concepts needed to improve your processes, systems and skills to drive Marketing Ops success.

3. Identify Your Gaps and Needs with Our Proven Audits/Assess Process. VEM’s Operational Excellence practice includes audits and benchmarking to help you optimize your Marketing. You will be able to see exactly how you stack up against best-in-class organizations that get high marks from the C-Suite for their ability to prove and improve the value of Marketing. By identifying any gaps you have as well as understanding how to address them, we help you dramatically improve your organization’s performance.


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