Accelance® Connecting Marketing to Business Results
A Proven-Methodology to Accelerate Your Performance Excellence
Several options available.
Best-in-class marketers connect marketing to business results. They create direct line-of-sight between marketing activities and investments and business outcomes. This capability begins with developing a measurable outcome-based customer-centric marketing plan. Create your own aligned marketing plan with Accelance® and accelerate your performance excellence. Accelance® Connecting Marketing to Business Results™ incorporates our patent-pending methodology into an application enabling you to transform from activity-based to outcome-based marketing.
Accelance® takes an architectural approach to building your plan, defining your metrics, and laying the foundation for your dashboard. The Accelance® application employs a mapping technique to help clarify, improve and communicate Marketing’s alignment and accountability. This mapping process integrates metrics and performance targets to produce a customer-centric outcome-based plan in a unique format called a blueprint. The blueprint you produce serves as a visual plan of action that facilitates aligning marketing to the business and provides direct-line-of-sight between activities and investments with business results. The Accelance® process has the unique advantage of helping you establish performance targets and metrics that create a visual data chain between the work you perform and the needles you move. These visual data chains are the building blocks for your multi-level dashboard. Implement Accelance® today to improve and prove Marketing’s value and measure the effectiveness of your work.
What option is right for you? (select one above)
- Get just 1 blueprint with up to 4 months access to create it.
- Get up to 5 blueprints per year, with quarterly subscription access.
- Get unlimited blueprints, with quarterly subscription access.
If you need additional help, see Accelance Blueprint Advisory Services.