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Laura Patterson, President and Founder

Laura takes a practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”.  Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making.  Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know. Laura serves on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.

Laura holds both a B.A. and M.A. degrees.

A resident of Austin for over 20 years and a medal-winning tri-athlete, Laura brings a high level of energy to each engagement, classroom, and workshop.

Connect with Laura on LinkedIn

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Practice Managers

We have seasoned managers for each of our four practices. Their role is to manage the engagement teams, ensure your have an exceptional experience, and that  your project objectives are achieved in an efficient manner. Laura is almost always a part of every engagement along with Senior Strategists and Senior Analysts who bring additional expertise to the initiative.

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