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Find Out How to Set Up Your Marketing Organization to Excel

March 17 @ 11:00 am - 2:00 pm

The results of the Cultivating BIC Marketing – 2021-2022 MPM Benchmark Study are in.  Join the ISBM MEX event where Laura will:

1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators.

2. Explore what the Value Creators do differently and better than the other two personas – Sales Enablers and Campaign Producers – to earn high marks from the C-Suite for proving and demonstrating Marketing’s value.

3. Discuss areas of improvement for Marketing organizations and initial first steps regardless of culture and leadership style.

Register at ISBM to attend the event.

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