“No Excuses: 6 Best Practices Connecting Marketing to Business Results”
"No Excuses: 6 Best Practices Connecting Marketing to Business Results" April 8th, Madison, WI
(512) 681-8800
10 events found.
Events
- Madison WI Venue Madison, WI, United States
“Applying Intelligence to Create Content and Accelerate Revenue”
The Pfister Hotel Milwaukee, WI, United StatesAMSP Annual Conference
Webinar: The Link Between Performance Management and Value Creation
Online TX, United StatesJoin us for this 1-hour webinar as Laura Patterson, from VisionEdge Marketing, and Julie Schwarz, of ITSMA, unveil the findings from this year's 13th Annual MPM Survey! You can register by following this link.
Allocadia/VEM Webinar
Online TX, United StatesDetails Coming Soon!
Webinar: Measure What Matters–Making Marketing Metrics Relevant
OnlineFor years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring. And recent research found that the pressure to prove marketing’s value is on the rise. Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability […]
“Making Marketing Analytics More Relevant to the C-Suite”
Seaport World Trade Center Boston, MA, United StateseMetrics Summit: Boston
“Yield Big Payoff with Marketing and Sales Alignment”
Westin Copley Place Boston , MA, United StatesMarketingProfs B2B Marketing Forum
Making Marketing Analytics More Relevant to the C-Suite
Austin Convention Center Austin, TX, United StatesYou’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
Measure What Matters: What Separates Value Creators from the Rest
AT&T Education and Conference Center Austin, TX, United StatesIABC Southern Region Conference Thursday, October 16, 2014 Austin, TX
Creating an Analytics Center of Excellence
San Diego Venue San Diego, CA, United StatesAnalytics are key to making your company agile, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss:
•Building a business case to develop a center of excellence: how to position it and value it
•How to protect data for customers and the company
•Keys to integrating data from disparate sources
•Understand the role of analytics to improve performance, optimize resources, and generate measurable results
