If you're in the banking industry you're invited this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill. Learn what these top-performing teams do differently from the rest of the pack. This webinar will cover: Essential characteristics that define marketing organizations […]
Webinar Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts in marketing performance measurement share best practices and practical actions that can make 2015 a year of achieving new levels of success as a marketer, […]
The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: What is an Analytics […]
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: · How an Analytics […]
You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than […]
Marketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time Marketers certainly feel the pressure, not just to stay busy, but instead to prove performance by measuring the value and contribution of the marketing organization to the business. The question the C-suite has for marketing is: “what have you done for […]
Demand Metric B2B Marketing Data Virtual Summit The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage. While the importance of data is well known and marketers are ideally situated to leverage actionable data. […]
2015 Boston eMetrics Summit All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an […]
Alignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients? Marketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing, the competitive landscape growing, the proliferation […]
