Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved, core skills, and its role in creating Marketing Centers of Excellence.
April 3-4, 2016 Hyatt Regency Grand Cypress 1 Grand Cypress Blvd, Orlando, FL 32836 Mid-Market CMO Forum 2016 It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of […]
MarTech 2016 in San Francisco
Despite advances in data, analytics, and technology, the overall marketing grade and the number of marketers earning an "A" continues to slide. Since 1999, VisionEdge Marketing and partners and other companies have conducted research involving hundreds of firms to discover how marketers can prove their value, impact, and contribution. The research reveals there is a small elite group of Marketers who earn top marks from the C-Suite for this ability. This group, known as Value Creators, are perceived to be more credible. With credibility comes influence and relevance. Learn how you can join the ranks of this elite group. In this session you'll learn:
the six areas where these best-in-class marketers excel;
how you can build and leverage your business acumen;
how to make your data, analytics, and metrics more relevant to the C-Suite;
and how to manage and report on your performance to prove and improve the value of marketing
