Competitors are either fierce or planning to become very fierce. Unchecked they will chip away at your customer base, supplant your brand and put a stranglehold on markets. Our Competitive Intelligence Insights (CI) service is an important weapon in your arsenal to fend them off quickly in existing markets and evaluate their strengths and weaknesses in new markets under consideration.

Why is CI so vital? Comprehensive CI enables you to more quickly and confidently, make key growth-related business decisions, and successfully implement action plans based on CI findings, to:

1. Grow market share, increase win/loss rate and share of wallet; improve customer experience, and protect your overall brand health.
2.  Identify profitable new markets, segments, solutions, and entry points to achieve your growth goal.
3. Adapt to market changes by adjusting, or creating, new corporate, marketing and sales strategies; positioning and messaging across all channels and touch points; and pricing models.

Gathering and analyzing the right competitive intelligence more than pays for itself by predicting the future, reducing risks and costs by preventing inadequately informed decisions, and finding the best opportunities for growth.

Why companies engage us. They were considering updating their strategy, launching a new solution, or entering a new market, and needed to expand on previous CI data, or gather new data altogether. They wanted an objective comprehensive approach, and didn’t have the in-house skills or bandwidth to do it in time. Or, previous vendor projects had not delivered the expected result – the competitive, customer, solution and market insights needed to win. So, stakeholders did not have enough confidence in the data to move forward. Paralysis.

What we deliver. Twenty plus years of research experience delivering solid, actionable, CI insights. We do this by defining, gathering, analyzing, and distributing information. We dig deep to understand the questions you need answered, and the focus and scope of your project. We design the best research instrument, and determine the best ways to field it. Just a few aspects of our research are primary, social listening, tapping existing customers, etc. We provide CI in both an offensive and defensive context. Using our proprietary research methodology, data science, and the power of analytics, we show you how to capture and convert the most important data into actionable plans.

“Laura and her team have been an important and valuable resource over the years, especially for gaining customer and competitive insights and refining how we measure Marketing’s value. VisionEdge Marketing brings best-in-class processes and methodologies to the table, just as important however, is how they work with us and execute a project. Their level of organization, knowledge and energy is top notch!” Marlen Garcia, Director, Global Marketing Operations — Amadeus

Outmaneuver Your Competition with Actionable Insights

Our competitive intelligence insights resources and capabilities range from our Prime the Pump Interactive Workshops (Prime the Pump, Set Your Strategic Direction for Growth, Make Your Plan Measurable and Customer-Centric, and Scenario Planning Analysis Planning for “What If”) to research to a comprehensive collaborative engagement.

Here are 3 options to help you acquire competitive intelligence insights.

Anticipation is essential for any company striving to be more agile, more customer-centric, and more competitive. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Learn more about the Scenario Analysis Planning for “What If” workshop.

QuickStart Intelligence Service™ provides both primary and secondary research and analysis services to analyze competition. It includes instrument development, data coding, testing, research deployment and fielding, data analysis, and delivery of the findings with recommendations for action. It provides the confidence you need to implement the recommended action plan.

Let’s put our heads together to take more than your share of existing and new markets, by finding and implementing the insights provided by effective competitive research done by experts. The combination of our data driven decision support, knowledge and skill transfer, and change management, will help you achieve your objectives. We offer a robust, customized consulting engagement designed to address your unique needs.

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