In times of political and economic uncertainty, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate […]
Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday, January 28th at NOON central to discuss "What No One Tells You About Making AI Work for You". In this interactive session, […]
Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results. Join this session to learn how to: Use data-driven strategies to identify […]
If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable […]
Whether you're an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: • How to make disciplined, customer-centric decisions through growth stages. • Balancing vision with measurable performance. • Translating market insights into long-term competitive advantage
Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together, we’ll uncover where you stand on your customer-centricity journey, how you measure up against your peers, and what true leadership looks like in this space
About Invest 45 minutes and walk away with a sharper understanding of your customers, a toolkit to ask the right questions, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer; few truly do. This session taps into the power of primary customer research. Join us […]
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]
About: Bring one strategic question or challenge, and leave with actionable guidance to accelerate growth, eliminate random acts, and create measurable, customer-centric results. Each session blends clarity insights, mini exercises, and live hot-seat conversations tailored for business owners and VP/C-level leaders. Who It’s For Business Owners, Founders, Presidents, CEOs VP and C-Level Leaders: COO, CMO, […]
