Join us for this 1-hour webinar as Laura Patterson, from VisionEdge Marketing, and Julie Schwarz, of ITSMA, unveil the findings from this year's 13th Annual MPM Survey! You can register by following this link.
Details Coming Soon!
For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring. And recent research found that the pressure to prove marketing’s value is on the rise. Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability […]
eMetrics Summit: Boston
MarketingProfs B2B Marketing Forum
You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
IABC Southern Region Conference Thursday, October 16, 2014 Austin, TX
Analytics are key to making your company agile, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss:
•Building a business case to develop a center of excellence: how to position it and value it
•How to protect data for customers and the company
•Keys to integrating data from disparate sources
•Understand the role of analytics to improve performance, optimize resources, and generate measurable results
Information Development World
November 14 DemandCon San Francisco, CA Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, […]
