Join us for a "town hall" meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover: Fast-Track Your Business, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth Receipt of our patent for a process for creating a more customer-centric measurable Marketing plan […]
Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.
Releasing a book is never easy - doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th, 2020, for their in depth discussion on Patterson taking the indie route for her 4th book - Fast-Track Your Business.
Laura Patterson joins the American Marketing Association to discuss achieving success and growth through building a culture of accountability.
How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot. Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series. Join […]
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric. Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track […]
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you're fishing in a pond with the customers who are right for your business and […]
Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth in a dynamic world.
Attend this webinar to address three of the most common marketing planning problems, improve alignment and accountability.
A customer-centric message map helps ensure consistent messaging, and plays a critical role in customer acquisition and retention. Join this presentation to learn the 5 steps it takes to create a customer-centric message map.
