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  • Revenue Operations

    Hyatt Regency Scottsdale 7500 E Doubletree Ranch Rd, Scottsdale, AZ, United States

    Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.

  • Everyday Customer Analytics | ClearAction Value Exchange Members Event

    Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points: What customer analytics matter. Using the customer lifecycle journey. Tree practical ways to acquire data to support analytics. Tips for presenting your recommendations. While this is a […]

  • Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process

    Las Vegas Venue Las Vegas, NV, United States

    Laura Patterson, President, VisionEdge Marketing, Inc. The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how […]

  • How Scenario Analysis Will Improve Your Customer Experience

    Hynes Convention Center

    Anticipation is essential for any company striving to be more agile. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety […]

  • Organic Growth Readiness Assessment

    Accelerating Growth and Creating Customer Value

    Join the conversation as Laura and Lynn Hunsaker, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer, chat about Laura’s newest book, Fast-Track Your Business, and how you can how use the Circle of Traction framework to gain market growth and create customer value. 

  • Upstream and Downstream Marketing must be done together in order for your company to grow

    Master a Customer-Centric Approach to Ramp Up Your Business

    Achieving and maintaining growth is difficult - but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this […]

  • Gain Traction for Organic Growth – A Conversation With Jim Obermeyer

    Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success. 

  • Sustainable Organic Growth

    Revisiting Your Processes for Sustainable Organic Growth

    Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path […]