It’s easy to collect data without insight, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known, many organizations experience problems when attempting to translate data into the insights needed […]
All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an Analytics Life, how […]
A small elite group of communications and marketing professionals are able measure their value, impact and contribution to the business. With some hard work and discipline you can follow their lead. It will be worth it! When you crack the code and can prove your value and impact the business, you enjoy more credibility. And […]
Best-in-Class marketers align Marketing with business outcomes and clearly convey their impact and contribution to the organization. Alignment and accountability are inextricably linked and are the cornerstones of any successful Marketing organization. Since Marketing is expected to be more accountable for the investments it makes on behalf of the organization, best-in-class marketers also establish metrics […]
How to Make Marketing More Relevant to the C-Suite Today’s business climate necessitates that marketing demonstrate accountability, communicate value and show how it impacts the organization. Despite the wealth of campaign and operationally oriented metrics at every marketer’s fingertips and the enhancements in technology, less than a quarter of marketers earn high marks from their […]
Join us for this exciting webinar with Nimble on actionable analytics! Marketers are increasingly being held responsible for growth and revenue. Today data analytics serve as the foundation for finding, keeping, and growing the value of customers - your growth engine. Join this webinar to learn about the skills, data, and analytics needed to intelligently […]
As a marketing leader, you know the pressure is on to prove marketing’s impact on the business. To do that, you need to excel at Marketing Performance Management (MPM). Done right, MPM helps solve the problems with dislocated data, misaligned teams, and inefficient processes so you can spend less time running marketing and more time […]
VisionEdge Marketing is delighted to once again participate in an eMetrics conference in the Cornerstone Track.* Don't miss it! Register here. Make sure to use our code SPEAKER for 20% off! Moving Up the Leadership Ladder with Analytics All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant […]
Marketing performance remains a challenge for all but an elite group of Marketing organizations. The pressure on Marketing organizations to be able to prove their value, impact and contribution to the business continues to increase. In the words of Stephen Diorio, an analyst in Forbes CMO Practice, “Marketing faces a performance credibility gap.” In fact, […]
Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU), a full-service financial institution located in Virginia, one of the top 50 credit unions in the nation. Similar to other marketers, the […]
