You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than […]
Marketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time Marketers certainly feel the pressure, not just to stay busy, but instead to prove performance by measuring the value and contribution of the marketing organization to the business. The question the C-suite has for marketing is: “what have you done for […]
Demand Metric B2B Marketing Data Virtual Summit The world is just too dynamic and the pace of change is just too fast for marketers to rely on intuition and experience. Data of all kinds is all the rage. While the importance of data is well known and marketers are ideally situated to leverage actionable data. […]
2015 Boston eMetrics Summit All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an […]
Alignment and Measurement Want to know what it takes to make your clients love and respect your agency? Want to know how to increase your agency’s value to your clients? Marketers are under constant pressure to demonstrate more value creation for their marketing programs. With consumer/customer expectations increasing, the competitive landscape growing, the proliferation […]
4A's Strategy Festival 2015 The pressure on marketing to prove its contribution to the business is not abating. Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary, is that the rest of the marketers, Sales Enablers and […]
Austin Digital Marketing Summit You’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner, “Water, water, everywhere, And all the boards did shrink; Water, water, everywhere, Nor any drop to drink.” Are you wondering what this quote has to do with marketing? Well, like the volume of […]
Marketing Ops Tech Summit 2015 As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator. According to the findings from this year’s 14th Annual Marketing Performance Management (MPM) Study, conducted by VisionEdge Marketing and Demand Metric only 1 in 5 marketers have reached this […]
MarketingProfs B2B Marketing Forum 2015 Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a shortage of data needed to foster strategic decisions. Want to learn how to prove and improve the value of your marketing? Join Jay Verellen, Marketing […]
4A's Webinar The “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment, it’s not enough for the marketing team to have skill and proficiency at marketing - whether inside […]
