Events

Events Search and Views Navigation

Event Views Navigation

Today

  • Making Marketing Analytics More Relevant to the C-Suite

    Austin Convention Center Austin, TX, United States

    You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.

  • Creating an Analytics Center of Excellence

    San Diego Venue San Diego, CA, United States

    Analytics are key to making your company agile, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss:
    •Building a business case to develop a center of excellence: how to position it and value it
    •How to protect data for customers and the company
    •Keys to integrating data from disparate sources
    •Understand the role of analytics to improve performance, optimize resources, and generate measurable results

  • Cracking the Code on Better Marketing Performance

    DemandCon San Francisco, United States

    November 14 DemandCon San Francisco, CA   Certain marketing organizations seem to have “cracked the code” of marketing performance.  Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, […]

  • Decoding How Best-In-Class Marketers Connect Marketing to Business Value

    CFG Webinar

    If you're in the banking industry you're invited  this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill.  Learn what these top-performing teams do differently from the rest of the pack.  This webinar will cover: Essential characteristics that define marketing organizations […]

  • Improve Your ROI: Marketing Performance Measurement in 2015

    Webinar Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts in marketing performance measurement share best practices and practical actions that can make 2015 a year of achieving new levels of success as a marketer, […]

  • No Excuses: Six Best Practices for Making Marketing Relevant to the C-Suite

    Hilton San Antonio Hill Country Hotel & Spa 9800 Westover Hills Boulevard, San Antonio, TX, United States

    The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.

  • Creating an Analytics Center of Excellence

    Grand Hyatt Tampa Bay 2900 Bayport Drive, Tampa , FL, United States

    Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: What is an Analytics […]