“Through an evaluation and re-engineering of our pipeline VEM built a model that provides us with a foundation for improving our sales and marketing processes and achieving significant unit and revenue growth.”

BOXX Technologies

In order to achieve market share you must find new customers. VisionEdge Marketing has a variety of consulting, learning and software services dedicated to supporting this critical effort. Case studies illustrate how these services have been deployed on behalf of our customers to solve a wide range of business problems.

Many of our SmartStart Services can help you grow your business and increase market share. For example, our QuickStart Intelligence Service uses both primary and secondary research to answer questions about the competition, market/customer perceptions, marketing requirements for new products, pricing and channel preferences, and buying criteria needed to provide the insight and direction for identifying new customer and market opportunities.

JumpStart Positioning Service creates a relevant, distinct and compelling positioning platform which is so necessary for supporting customer acquisition efforts.

Our MarketSmart Segmentation Service based on a proprietary methodology enables companies to assess which segments offer the best opportunities.

PowerStart and EdgeStart Go-To-Market provide specific tactical and strategic plans and recommendations for acquiring customers.

Market Share GrowthA number of our labs and learning services will hone your customer acquisition skills. Our highly interactive labs provide blueprints designed to engineer a buying pipeline (The Pipeline Engineering Lab), determine the criteria that define the ideal markets for your products and services (The Market Segmentation Lab), and develop positioning and messaging to your target market (The Positioning and Messaging Lab).

For those marketers interested in enhancing their professional skills a number of the courses in the Strategic Marketing Academy will help with customer acquisition.

Avantage is a software suite that provides repeatable, data-driven process for positioning and segmentation. Click here to view a demo.

FAQ:

Q1: How can VisionEdge Marketing help my company achieve greater market share?
A: VisionEdge Marketing delivers consulting, learning, and software services specifically designed to drive customer acquisition and market share growth. Our case studies illustrate how we’ve solved a broad range of business challenges for clients across diverse industries.
Q2: What are SmartStart Services and how do they support growth?
A: SmartStart Services are tailored solutions focused on accelerating business growth and market share. For example, our QuickStart Intelligence Service utilizes primary and secondary research to uncover competitive insights, market perceptions, product requirements, pricing, channel preferences, and buying criteria—empowering you to identify and capture new customer and market opportunities.
Q3: How does VisionEdge Marketing assist with positioning for customer acquisition?
A: Our JumpStart Positioning Service creates a relevant, distinct, and compelling positioning platform—essential for effective customer acquisition and market differentiation.
Q4: What is the MarketSmart Segmentation Service?
A: This proprietary methodology enables your business to assess, prioritize, and focus on market segments with the greatest growth potential.
Q5: What go-to-market services do you provide?
A: PowerStart and EdgeStart Go-To-Market services deliver both tactical and strategic plans, including actionable recommendations for acquiring new customers.
Q6: How can your labs and learning services improve our customer acquisition skills?
A: Our interactive labs provide actionable blueprints for engineering a buying pipeline (Pipeline Engineering Lab), determining ideal markets (Market Segmentation Lab), and refining positioning and messaging (Positioning and Messaging Lab). The Strategic Marketing Academy also offers courses to strengthen customer acquisition skills.
Q7: Do you offer technology to support customer acquisition?
A: Yes. Avantage is our software suite that delivers a repeatable, data-driven process for positioning and segmentation. Click here to view a demo.
For more information or to explore our case studies, visit: Customer Case Studies

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