Thank you for attending the VisionEdge Marketing session at the 2011 DemandCon event.We hope you took away at least one good idea from the presentation, “Marketing Performance Excellence: Five Best Practices for Proving Marketing’s Value to the Organization.” This presentation covered the following topics:

1. What best-in-class marketers do differently
2. Five key MPM practices
3. Six action steps you can employ today

This link will take you to our landing page where you can download the .pdf of “Marketing Performance Excellence: Five Best Practices for Proving Marketingís Value to the Organization” presentation.

If you share our passion for marketing performance measurement and you’d like to increase the probability of securing an A from the C-Suite, you may find our book Marketing Metrics in Action: Creating a Performance Driven Marketing Organization ($24.95) a good starting point.Place an order for Metrics in Action.

Use the book as a guide to:

• Improve Marketing Accountability
• Measuring marketing’s Contribution to the Organization
• Turn Your Marketing Organization into a Performance-Driven Organization

Ready to take your journey even further, use our workbook  It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value ($82.95). This cost-effective workbook was designed specifically to help marketers measure their value and impact to the organization and create an opportunity to play a more integral role within the organization.

• Measure and report on what is important to your organizationís leadership team
• Demonstrates the link between marketing efforts and investments and key business outcomes
• Aligning marketing to the business which helps establish outcome, operational, and activity-based metric

Place an order for It’s More than Money on the Line: Creating Metrics to Measure Marketingís Effectiveness, Impact and Value ($82.95)

Not sure how you stack up? 

The patent-pending Accelance(R)Marketing Effectiveness is an online tool you can self-administer to evaluate your marketing organization’s alignment, processes, systems, tools, and skills essential to the MPM journey. Use the audit to understand your marketing organization’s ability to:

• Use data and marketing analytics
• Create measurable marketing objectives
• Establish program performance targets
• Report on performance and results

Purchase Accelance Marketing Effectiveness Audit.

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