Thank you for participating in the 2012 annual Marketing Performance Management (MPM) survey.  This year’s survey was conducted in August in partnership with ITSMA. Over four hundred business and marketing professionals completed the survey which was designed to assess marketing’s performance with regards to how they use data, metrics, and analytics. All individual responses were confidential but you indicated that you would like a complimentary copy of the survey summary.

The findings corroborate much of what many marketers are experiencing:

1. Marketing is under pressure to deliver results and drive business outcomes.
2. The research shows that measuring marketing’s performance is an area of major frustration for the C-Suite a significant challenge for most marketers.  In fact, according to the ITSMA and VisionEdge Marketing (VEM) just completed study, most marketers are dissatisfied with their MPM capabilities.
3. With more than a decade of industry “talk” on the topic of marketing accountability,  this research shows that only a few exceptional marketers have cracked the code.
4. Twenty-five percent of marketers retained an “A” for their ability to demonstrate their impact to the business. Many marketers previously earning a “B” declined into the C group.
5. These All Star marketers have adopted six principles of Marketing Performance Management to increase marketing ROI and contribution:

• • Alignment
  • Accountability
  • Analytics
  • Automation
  • Alliances
  • Assessment

Click here for your copy of the executive summary. NOTE: You must be registered to download this document. If you are already registered you can log-in at the top of this page.

For further insight to the 2012 ITSMA/VEM Marketing Performance Management Survey, you can visit the VEM Store and purchase the 2012 The Path to Better Marketing Results Full Report – available for $495.00.

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