| “The guidance, methodologies and tools VEM provides us during the engagement fundamentally changed our focus away from measuring tactics.” BAX Global “VEM worked with us through several iterations of our planning process. They were instrumental in helping us define the appropriate role for marketing within our company, and what metrics we can use to measure our performance.” Barber Foods |
Metrics track performance, marketing and business plans improve effectiveness. Businesses need to know which success factors require measuring and understand the difference between measurements, the raw outcomes of quantifying; metrics, ideal standards for measurement; and benchmarks, the standards by which all others are measured.
VisionEdge Marketing is dedicated to helping all companies develop metrics training and performance indicators to measure their marketing effectiveness. We offer many resources and training to help you better understand metrics and how to make them work for you.
Take our Marketing Metrics IQ Quiz to learn how well you measure up.
Read MIA, the sequel to Measure What Matters, a book that provides you with a framework for Metrics.
Conduct an audit to assess your current measurement system.
Take one or both of our courses on Marketing metrics and training to discover how to build a metrics-based plan that CEOs can appreciate and understand.
The Marketing Metrics Continuum
The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. By navigating this metrics continuum, from Activity-Based to Predictive, marketers can move the needle towards more effective marketing measurement and align measurement and metrics with business outcomes. Our customers rely on VisionEdge Marketing’s marketing performance practice to help them advance up the continuum to higher levels of sophistication in the area of marketing performance management.
Metrics
What’s Your Marketing Metrics IQ?
Take our free quiz and see how you measure up.
We’ve created a fun 15-question quiz to help you assess how informed you are on the topic of marketing metrics. You’ll see your score immediately after concluding the quiz. Plus, we’ll send you a complimentary list of common marketing metrics that you can start using immediately.
Click to start the†Marketing IQ quiz
Metrics in Action: Creating a Performance-Driven Marketing Organization
Marketing Metrics in Action, picks up where Measure What Matters left off. Measure What Matters explored how the marketing function can reconnect to the business and use metrics more strategically to demonstrate marketingís effectiveness, efficiency and financial contribution. A dozen or so metrics were initially identified around how marketing helps business acquire, keep, and grow valuable customers and increase profitable revenue. Marketing Metrics in Action takes the marketing metrics and accountability discussion further and explores how marketing can create a performance-driven organization. The book includes process maps related to data collection, measurement, reporting and performance target setting along with tips at the end of each chapter to aid any size organization with their transformation.†The book describes how to create a marketing performance dashboard and specifications for developing a quality dashboard as well as factors that will affect success in developing a performance-driven marketing organization, including relations with the C-suite, alignment with sales and finance, and the development of necessary processes, systems, tools, skills, and training.
Read Reviews and more about Metrics in Action.
Order Your Copy of Metrics in Action Now
Metrics Audit
VisionEdge Marketing is offering a Marketing Metrics Audit that will provide you with a way to assess the†efficiency of your marketing organization in key areas and your metrics proficiency and competency. The results of the audit will allow you to recognize the strengths and weaknesses of your marketing efforts and measurement so that you can focus on the areas where improvement is most needed.
Request a Marketing Metrics Audit
Business Strategy, Marketing Metrics and the Pursuit of Value
Where are you on the metrics continuum? Many companies are eager to move from merely tracking activities to something more. In this visionary paper, VisionEdge Marketing presents a continuum you can use to identify your progress in the area of marketing metrics and how to move from one stage to the next.
Click to read this visionary paper
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