Four Practices to Propel Your

High-Performance Marketing Journey

“We wanted a firm that could combine training and structure, tools, techniques and frameworks – someone with a proven track record.” – Elsevier

You are here, and we are delighted you share our passion for Marketing excellence!

As experts with decades of experience and research behind us, we have found that customer and market-centric companies recognize the importance of upstream Marketing to accelerate growth, create customer value and improve performance.

We built our business around four best practices employed by Best-in-Class organizations that enable our customers to achieve:

  1. Alignment. Alignment around strategy, positioning, performance management, and planning are often the missing links between the work of Marketing and the value of Marketing.
  2. Accountability. Accountability which encompasses the metrics you chose and the dashboards you use for performance measurement is the difference between measuring the stuff of Marketing and proving Marketing’s contribution and impact.
  3. Data-Derived Decisions. Making solid customer-centric business decisions today takes employing analytics to derive customer, product, and market insights, develop segmentation and customer models.
  4. Operational Excellence. The key to enhancing productivity, effectiveness, and efficiency rests on moving from managing activity to focusing on the right process and skills.

These four practices are the foundation for improving and proving the value of Marketing.

Helping you succeed with these initiatives is our purpose and our passion.

Our customers find these four practices help them successfully address:

  • Positioning and differentiation, which is so critical to opportunity development
  • Aligning sales and marketing to improve opportunity development and management
  • Defining new products/service strategies and market segments designed to attract, retain, and grow the value of customers
  • Developing marketing metrics to measure effectiveness, efficiency, and value
  • Aligning marketing with key business goals and developing metrics that will demonstrate marketing’s impact on these goals
  • Creating marketing dashboards to report on marketing performance
  • Defining and engineering data, measurement, and reporting processes

Choose from these Service Options

Whether it is incremental improvement or a profound transformation, our speaking, training consulting, and online DIY tools are designed to help you create a Best-in-Class Marketing organization. Our scalable solutions enable you to tap into our expertise and experience regardless of your budget.

  1. Inspire Your Team with a Speaking Engagement. Secure our president, a recognized authority in alignment, accountability, analytics, and operational excellence as a speaker for your Marketing’s team’s next gathering. These recordings provide a view into what you can expect.
  2. Change Behavior within your Team. Through our educational services, you can bolster your Marketing team’s skills and capabilities. Choose from either on-site interactive Workshops that create a specific blueprint of action or courses within the Strategic Marketing Academy™ that increase your knowledge and understanding of marketing concepts critical to improving your marketing effectiveness and accountability competencies.
  3. Expedite Results Through Collaborative Consulting Engagements. Companies who need an outside-perspective or additional expertise, or who are just short on time, choose our consulting services. These engagements are customized and project-based. Or choose from these proven approaches SmartStart Services Suite™MetStrat for MPM™, and Accelance®.
  4. Ramp at Your Own Pace. Our learning center provides a wealth of resources for each practice. Kick-start your progress with free Resources, such as ArticlesWhite PapersCase StudiesRecordings, and our Excellence Tools.

Are you ready to make progress? Then, click below to get started!