A DATA-DRIVEN & CUSTOMER-CENTRIC APPROACH to growth
Organic growth comes from successfully bringing new initiatives and solutions to the market, acquiring and retaining more customers, increasing customer value and turning customers into loyalists and advocates in an environment with constantly changing customer expectations and market challenges. We hold 5 beliefs when it comes to achieving organic growth and long-term results:
1. Customer-Centricity increases profitability
2. Data-Driven insights drives innovation and provides a competitive advantage
3. Upstream Marketing leads the strategy to grow customer value
4. Growth-centric cultures focus on customer problems and customer success
5. Operational excellence scales growth and improves performance
For over 20 years, we have enabled our customers to achieve growth in measurable, essential, and proven ways.
"Customer success is vital to every organization and that was no different for us at Howden. … success is directly linked to whether our customers receive clear value from our products and services. That's why we employed Laura and the VisionEdge Marketing team on several occasions to develop and implement programs to gain insights from existing and prospective customers on what we needed to do on a product, service, and communication level to deliver value and move ahead of the competition. … superb project on boarding and execution skills to deliver actionable insights to improve alignment with sales, drive product development, and enhance customer relationships." Dan Bryan, Business Development Manager - Howden NA
Our core capabilities in data-derived insights, strategy, customer-centricity, performance management and operational excellence, deliver results, close the gaps and upskill your team! As experts with decades of experience and research behind us, we have found that customer- and market-centric companies recognize the importance of Marketing as your growth engine.
We built our business around four best practices employed by Best-in-Class organizations that enable our customers to achieve better business results through:
The right metrics, measures and KPIs needed to improve customer engagement and conversion, and an actionable dashboard that connects activities, outputs, operational metrics, outcomes, and business results to provide the insights needed for critical business decisions.
A strong connection between strategy, positioning and messaging and customer-centric plans to make well-informed decisions about target markets, customers, channels, touch points and content investments, and a history of cross-functional integration.
The ability to make fact-based, strategic decisions about market elements: customer acquisition, retention and growth; the customer journey; segments; ecosystems; and competitive intelligence. Achieving this goal at the highest levels, requires conducting research, collecting and analyzing data, and developing models.
Performance management with world-class programs and models that drive business results, encourage innovation and leverage proven techniques and frameworks. Excellence in processes, systems tools and skills are the hallmark of an effective Center of Excellence.
Helping you succeed with these initiatives is our purpose and our passion
- Validate your business growth opportunity strategy and plan, including a proven go-to-market strategy and plan, and associated key success factors.
- Use your data to make smarter market, customer, and solution decisions.
- Choose and quantify your new target markets and segments, and solution applicability.
- Identify your points of entry, including mapping the competitor and market ecosystems, and developing models.
- Formulate your customer strategy, including your unique value proposition, and determine whether your positioning and messaging is applicable, and if not, what changes will be needed.
- Develop your customer's journey map and preferred touch points, and how to address them.
- Quantify your results and select KPIs and performance targets, to measure and communicate your value, impact, contribution and performance.
- Build your processes and enhance your skills that improve efficiency and effectiveness.
We have a variety of service offering levels to speed you on your way
Secure our president, a recognized authority in alignment, accountability, analytics, and operational excellence as a speaker for your Marketing’s team’s next gathering. These recordings provide a view into what you can expect. See our most popular programs.
Through our educational services, you can strengthen your team’s skills and capabilities. Our interactive workshops help you create a specific blueprint of action and improve your effectiveness and accountability competencies.
Companies who need an outside-perspective or additional expertise, or who are just short on time, choose our consulting services. These engagements are customized, project-based and designed to maximize skills and knowledge transfer.
Use our fast-track assessments and audits to quickly identify gaps and actionable recommendations that move you from your current state to your ideal state.
Supplement your knowledge on the topics of Data, Analytics, Measurement, Processes, and Performance Management with these in-depth white papers and guides.
Are you ready to grow? Then, click below to get started!
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