Improve Marketing Accountability To Prove Value and Drive Investment

Best-in-Class marketers understand that building a culture of accountability demonstrates how your organization is delivering real business value. These leading marketers continually receive praise and additional investment dollars as their C-Suite peers recognize their value.

Measurement alone won’t increase your budget. You need true Marketing accountability and the ability to show exactly how Marketing value and impact is measured, tracked and directly contributes to the business.

Metrics and Your Dashboard are the Foundation for Marketing Accountability

metrics continuum

VEM created a continuum for Marketing measures that has become widely used by Marketing organizations around the world.

Leaders realize that a dashboard needs to show a lot more than a smorgasbord of numbers that report on activity and outputs. To demonstrate real value, Marketing accountability starts with metrics and dashboards. Well-designed dashboards guide actions and help mitigate risks. Your metrics chains are the foundation of a dashboard that helps you ascertain what is and isn’t working and indicates whether Marketing is within proper operating and performance target parameters.

Only then can you:
• Measure Marketing’s true contribution to business outcomes
• Track and analyze Marketing performance to constantly improve
• Facilitate strategic investment decisions

In fact, if your Marketing dashboard doesn’t guide your strategic and investment decisions, it’s time to return to the drawing board. With improved accountability, nothing’s stopping you from joining the ranks of the best-in-class marketers and growing your budget to outperform the competition.

Metrics Chains for Marketing Accountability.

Metrics chains, the cornerstone for Marketing accountability, serve as the foundation of your Marketing Dashboard. VEM’s patented Accelance(r) provides the methodology to properly formulate your metrics chains.

If you want to become one of the leading Marketing organizations in your category or market, we can help. Using our proven patented Accelance® outcome-based methodology, we can help reinforce your Marketing accountability and lay the foundation for your metrics chains and subsequent dashboard.

Access VEM’s Proven Methodologies to Make Your Marketing Count

We makes it easy for you to choose the best way to take your Marketing to the next level. Pick the option or options that work best for you to get started right away.

Make Your Marketing Count

Demonstrate Marketing Accountability to Secure the Investments Needed to Grow the Business and Create Customer Value.


1. Complete Collaborative Consulting Engagements.To expedite results and/or for organizations that want to leverage all of VEM’s expertise, maximize knowledge and skill transfer, and benefit from a change management plan,we provide a robust, customized consulting engagement designed to address your unique needs. Together, we work hand-in-hand to build a best-in-class Marketing function for your organization that is fully aligned to business outcomes and ready to demonstrate and achieve excellence.

2. Identify Your Gaps and Needs with our Proven Audits and Assessments. VEM’s Marketing Performance Management help you audit and benchmark your organization’s metrics, overall measures and dashboard assessment. You will be able to see exactly how you stack up against best-in-class organizations that get high marks from the C-Suite for their ability to prove and improve the value of Marketing. By identifying any gaps you have as well as understanding how to address them, we help you dramatically improve your organization’s alignment to help increase Marketing investment.

3. Inspire and Educate Your Team. Whether you choose a workshop or a 1 to 2 hour speaking engagement, VEM can bolster your Marketing team’s skills and capabilities by helping you create your own set of blueprints for action and performance. In either instance, tap Laura Patterson, considered the trusted authority on alignment, accountability, analytics and operational excellence by both organizational Marketing leaders and her peers. Engage VEM to show your team how leading marketers employ improve and prove the value of Marketing and take your accountability.

Schedule a Free 20 Minute Consultation

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