marketing value impact critical business outcomes customer value business growthCan you demonstrate how your department’s/function’s value and impact is measured, tracked, and directly contributes to mission-critical business outcomes: attracting, keeping, and growing the value of customers?

Full accountability is a combination of:

  1. Meaningful measures, metrics and key performance indicators, and tracking them for continuous improvement.
  2. An actionable dashboard that connects activities, outputs, operational metrics, outcomes, and business results.

Accountability is not a smorgasbord of numbers that report merely on activity and outputs, displayed on a dashboard served up from a technology platform or a  campaign management, web analytics, or customer relationship management system. Accountability is about honoring and delivering on the commitments the function/department makes with measures that provide insight into the value, impact, and contribution to the business outcomes.

Why companies engage us. Existing measurements were either too simple and/or too complex and/or there were too many. They didn’t lead to the insights needed to attract, keep and grow customer value. Their dashboards were not actionable and were not displayed in a format that was easy to digest by executives and stakeholders.

What we deliver. C-level strategic dashboards with the right measures, metrics, and key performance indicators. They show a strong logic chain between activity measures, output metrics, and business outcomes and provide the most important information and insights needed to facilitate critical business decisions. 


“Every CFO and member of the C-Suite expects marketing to be able to prove its value and impact. Often marketers need guides on this journey. When it comes to assessing and improving your marketing accountability, VisionEdge Marketing is one of the best and most established guides.” Dave Bucco, Principal – Veltro Advisors


Metrics Chains for Marketing Accountability.

Metrics chains, the cornerstone for accountability, serve as the foundation of your Dashboard. VEM’s patented Accelance® provides the methodology to properly formulate your metrics chains.


Link Your Metrics and Dashboard to Achieve Accountability

Our Accountability resources and capabilities range from a free Dashboard Checklist, to a Dashboard Assessment, a Measures, Metrics & KPIs Audit, a Marketing Accountability Workshop, and comprehensive collaborative engagements. With every project, you’ll have access to all service-specific our tools, templates, and knowledge to speed up results and reduce costs. Also, we know that not every organization is alike. That’s why we’ve designed our services to give you the level of support you uniquely need to fully address your particular areas of concern

Here are 3 of the many options to help you improve accountability.

mesures metrics kpis audit

Do your measures measure up? Our Measures, Metrics & KPIs Audit is designed to answer that question. Send us your measures. We will evaluate them and tell you if you are measuring what matters, and whether they can effectively serve as a basis for your scorecards and dashboards, and your measurement processes.

Measure Metrics Marketing Workshop

A dashboard is useless if it’s not based on the right metrics and measures for your company and goals. The underlying data, must be sequenced in a meaningful way to tell the right story, and enable the insights needed to make strategic business decisions. A good place to start is with our Marketing Accountability Workshop.

Use our collaborative consulting to build your internal expertise.

Let’s put our heads together to achieve full accountability, enabling you to demonstrate how Marketing’s value and impact contributes to business results. Benefit from the combination of our performance measurement expertise, knowledge and skill transfer, change management, and patented Accelance® framework, to achieve your goal, best-in-class metrics and dashboard. We offer a robust, customized consulting engagement designed to address your unique needs.


Yes, Let’s Talk


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Join our community to gain insights into creating growth strategies and execution; and employing growth enablers, including accountability, alignment, analytics, and operational excellence.

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