Thank you for your interest and participation in the VisionEdge Marketing (VEM) session, “Are You Merely a Run-of-the-Mill Marketer? Or a Best-in-Class Marketer?”

Per your request, follow this link to access the handout from this session.  You will be asked to register or log in to download the pdf from this landing page.

What comes next?  Take a look at these other resources you may find useful:

1. The 2011 Marketing Performance Measurement and Management: Final Report – A Roadmap to Performance Excellence.
Over 37 pages, 14 sections, and over 30 graphs and charts, outlines what Best-In-Class Marketers do differently when it comes to tracking and measuring their marketing performance. Learn more here.

2. Workbook:  It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact and Value ($82.95 U.S.). This workbook includes 54 pages and 9 worksheets to help you identify and optimize metrics, develop a marketing operations roadmap, align marketing activities with business outcomes and more. See more details on this workbook.

3. Book: Marketing Metrics in Action:  Creating a Performance Driven Marketing Organization ($24.95) is an excellent primer for learning how to create metrics to measure marketing performance and how to transform your organization into a customer-centric organization.  Learn more and read reviews of the book.

4. Accelance Marketing Effectiveness Audit tool:  An easy-to-use interactive online tool to help you perform a self-assessment on your organization’s marketing function across 13 categories  Prices start at only $125.  Learn more about the Accelance Marketing Effectiveness Audit tool.

Free Stuff:
5. White papers – a wide variety of white papers on subjects such as marketing performance measurement best practices, marketing operations, marketing analytics, marketing and sales alignment and more.

6. Articles – hundreds of up-to-date articles on the latest trends, how to’s, current research and more relating to ROI, marketing performance, metrics, data processes, strategic marketing, alignment, marketing dashboards and more.

7. Metrics IQ Quiz – a fun, yet comprehensive online quiz to test your knowledge of marketing performance measurement.

Once again, thank you for attending VisionEdge Marketing’s presentation at the CADM 2011/2012 56th Annual Meeting in Chicago.  Feel free to contact us if you have any questions.

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