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Augment Marketing Strategy and Planning with Data and Insights

The importance of good planning and execution seems obvious to most of us–a good strategy that is well executed has the ability to impact a market, competitive position or business model. Developing and implementing a marketing strategy and plan designed to increase revenue for the business falls within Marketing’s domain. It is Marketing’s job to identify, quantify, and drive new products, new market opportunities and new process initiatives as well as direct aspects of the organization’s marketing policies, objectives, strategies, and tactics.

Yet, there are many companies at all stages that lack the data, processes and metrics needed to ensure a strategy achieves the desired results.  Better to have a good strategy and no written plan than a written plan built on a bad strategy. Failure is expensive and wastes precious resources.  Whatever role you play in whatever size organization, success hinges on using market and customer insights to leverage market opportunities and make strategic decisions.  Ready to move from trusting your gut and intuition to building a strategy based on data and making informed decisions? Contact us if you share our point of view that using data to reinforce your strategy and make fact-based decisions is worth the time and investment.

Creating a Marketing Strategy and Plan

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