Thank you for attending the B2B Community Webinar, “Using Data and Analytics to Improve Marketing Performance.” We hope you found it to be helpful and valuable to you and your organization. In this presentation, Laura covered:

  • Approaches for leveraging data and analytics
  • Keys to using data to prove and improve the value of Marketing
  • Optimizing customer-centric metrics to improve marketing performance

To access this handout, follow the link from this landing page.

Remember, if you are not a registered guest on our site you will need to create an account in order to download. If you have already registered with the site, simply log in and download the handout. 

What’s next?

Visit the VisionEdge Marketing online store and purchase some of our affordable and valuable products:

  1. Book: Marketing Metrics in Action
  2. Workbook: It’s More than Money on the Line: Creating Metrics to Measure Marketing’s Effectiveness, Impact, and Value (3rd Edition)

 

If you are interested in learning more about these topics, log in and download some of our free content on the VisionEdge Marketing website.

  1. White Paper: From Intuition to Wisdom: Transforming Data into Models and Actionable Insight
  2. White Paper: Don’t Waste Your Bullets: Using Customer Engagement to Accelerate Revenue and Improve Alignment
  3. Article: Analytics: The Essential Ace in the Hole
  4. Article: Five Ways to Turn Big Data into Insight and Action
  5. Case Study: From One-Size Fits All to Segmentation-Based Marketing (C.S. 37)

Again, thank you for your interest in VisionEdge Marketing! We look forward to connecting further with you.

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