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How Segmentation Serves as Your Strategic North Star for Growth | What’s Your Edge?

Even large companies fail at segmentation, losing millions and billions of dollars. The merits of effective segmentation are many; it improves customer-centricity, fuels growth trajectories, and provides a competitive advantage. How do you decide which segments to pursue? Learn the 3 keys to developing a segmentation model and successfully choosing the best segments for you.

The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Proper positioning improves both the top and bottom lines. A solid positioning framework and a well-structured message map work in tandem to create a strong foundation for a brand’s differentiation and communication strategies. What are the best practices for creating your positioning and message map?
Learn 6 proven attributes of a successful positioning framework, 3 inspiring brand examples, and the 4 principles of better positioning & messaging.

Better Process Mapping Reveals Opportunities to Optimize for Profitability

To achieve sustainable and profitable growth, business processes must be centered around the customer. Process excellence serves as the foundation for operational excellence. How can you achieve these benefits? Read this blog to learn: 4 common process mapping myths, 3 key reasons to perform process mapping, 6 ways process maps help your business, and 7 process mapping best-practice steps.

How You Can Strike It Rich with Customer Acquisition and Customer Retention | What’s Your Edge?

Customers are the gold vein for every business. The quest to discover new customers and retain the loyalty of existing ones is not without challenges. Competitors lurk like claim jumpers, vying for the same valuable customers. Customer expectations are always on the rise. What’s the solution? Learn the 4 steps for successfully unearthing the data-driven customer insights that drive profitable and sustainable growth.

Customer-Centric Growth: Unlock 7 Success Factors

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A high maturity level […]

strategic planning, plan, growth, strategy, business, performance

12 Opportunities to De-Risk Your Strategic Planning and Execution | What’s Your Edge?

Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your […]

strategic marketing, marketing strategy, business planning, strategic planning, operational excellence, performance management, analytics

Asked and Answered: Which Opportunity Scoring Model is Better & Why

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). […]

customer experience, CX, customer-centric, CGO, Chief Growth Officer, growth, customer value, customer-centric growth

How Chief Growth Officers Drive Growth Through Customer Experience

Customer-centricity is the ONLY WAY to achieve growth and that means your organization must prioritize and execute customer experience initiatives as part of their overall growth strategy. To succeed develop and hone 9 primary capabilities.

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