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strategic marketing, marketing strategy, business planning, strategic planning, operational excellence, performance management, analytics

Asked and Answered: Which Opportunity Scoring Model is Better & Why

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). […]

customer experience, CX, customer-centric, CGO, Chief Growth Officer, growth, customer value, customer-centric growth

How Chief Growth Officers Drive Growth Through Customer Experience

Customer-centricity is the ONLY WAY to achieve growth and that means your organization must prioritize and execute customer experience initiatives as part of their overall growth strategy. To succeed develop and hone 9 primary capabilities.

Strategy, Growth, Growth Strategy, Diversification, Diversification Strategy, Diversifying Revenue Streams, data, analytics, partners, process, R&D, Risk management

Why A Diversification Strategy is Important in Uncertain Times

One way to mitigate risk, support growth, and protect your business is with a diversification strategy. Consider these 4 proven ways to diversify your revenue streams. Success takes at least these 5 capabilities.

growth, customer centricity, growth engine, customer value, B2B, smart business, KPIs, alignment, collaboration, performance management, key performance indicators, measurement, measures, metrics

Is Your Growth Engine Firing on All Cylinders to Speed Results? | What’s Your Edge?

Companies that sustain profitable growth build an engine that creates customer value and drives growth. Start with these five important cylinders to operate at peak performance and avoid engine misfires.

data, data science, analytics, insights, leadership, analytical skills, data-derived decisions, strategic thinking, actionable insights, smart business

How Business Leaders Can Better Leverage Data to Make Informed Decisions

Watch for these signs that your company needs to improve its ability to move from data to insights to action. To reap the benefits, start with these 3 skills.

growth, organic growth, growth strategies, strategy, strategies, customer retention, customer acquisitions, footprint expansion, share of wallet, lifetime value, customer journey, customer journey map, customer buying journey, customer centricity

Four Proven B2B Growth Strategies for a Challenging Economy

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This post recommends four proven growth strategies and includes some B2B examples to illustrate the ideas.

Build Trust and Loyalty: The Importance of Brand Authenticity for Your Business| What’s Your Edge?

Brand authenticity builds trust and credibility with customers. Brands perceived to be authentic garner more customer satisfaction, retention, loyalty, and advocacy, which ultimately leads to increased revenue and growth. Create an authentic brand with these 5 steps.

data, analytics, data analytics, measures, data-driven decisions, investments, value, continuous improvement, decision cycle, business, measurement, marketingops, marketing operations, data-driven insights, insights

Two Measures to Unlock the Value of Your Data Analytics Investment

It often takes time to know whether decisions derived from analytics pay off. Given the level of investment, it’s understandable that organizations want measures they can use NOW to assess whether the investment is worthwhile. This article explores two measures that will help you understand the value of your data and analytics investments.

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