Marketing Operations and Operational Excellence: Better Together for Competitive Edge
Continuous improvement is a key to having a competitive edge, and quickly adapting and respond to market changes and higher customer expectations. For organizations that want to improve their overall effectiveness and efficiency, Marketing Operations and Operational Excellence when working in concert help reduce waste and rework – both of which impact margins and costs. Learn how here.
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Will Your Customers Make Your Next Solution a Blockbuster Hit? | What’s Your Edge?
Ensure that your organization’s products and services success and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. These five customer-centric tips used to create successful movies are just as applicable to every organization.
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Customer Effort Measure – A Leading Indicator of Competitive CX
Developing a customer effort measure for each step in the customer buying journey and tracking it over time enables you to find and fix breakpoints, ultimately improving CX. A customer effort score (CES) measures how much effort (easy or hard) it takes for customers to interact with your organization. Create a CES score in 4 steps and use it as a meaningful leading indicator of customer experience and impacts customer satisfaction, retention, and loyalty.
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Better Knowledge Transfer Improves Competitiveness and Growth
Effective skills and knowledge transfer are crucial to better enable organizations to stay competitive and scale profitable growth in ever-changing market conditions. We believe it delivers on four primary benefits: productivity, performance, continuous improvement, and a stronger brand. Explore four effective and affordable ways to implement a knowledge transfer initiative.
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Why Every Business Needs a Better Growth Plan
Is your growth plan up to the economic and competitive challenges facing your organization? Answer these 9 questions to see if your plan is the best, it can be. Then read on to learn the top 5 reasons why having a growth plan is mission critical, and the 5 best-practice processes for developing or improving your growth plan.
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Performance Management: Your Powerful GPS for Navigating Growth | What’s Your Edge?
Performance management is essentially your business’ GPS for successfully navigating to your destination – growth. By tracking, evaluating, and reviewing performance along the way, businesses can: a) Identify areas for growth and development, b) foster a culture of accountability, and, c) facilitate alignment between the organization’s customer-centric outcomes and business objectives. Explore the 3 most valuable benefits of performance management and 5 routes to better performance management and accountability.
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How Outcome-Based Vs. Traditional Sub-Account Budgets Serve Everyone Better
Sub-account budgeting isn’t the best approach. Learn why and how outcome-based planning and budgeting enables businesses to make better decisions, especially when cost cuts are required.
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Growth: Tea Leaves are Out. Data Insights are In | What’s Your Edge?
Decision-making is the core of good planning. Data trends and patterns are both important to data-derived insights to support decision-making.
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