business, growth, planning, technology, marketing, marketing technology, martech, board of directors, BOD, product adoption, measurement, performance measurement, performance target setting

Scaling a Business: How to Climb to the Summit of Success | What’s Your Edge?

Scaling your business can be a difficult and sometimes treacherous journey. With these seven success factors for mountain climbing, it is possible for business leaders to help their organizations reach the summit or manage descent in a way that achieves success and improve and manage performance.

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growth, customer centricity, customer experience, innovation, data analytics, analytics, customer acquisition, strategy, planning, plan, operational excellence, economy, environment, market

Sustain Growth: 4 Capabilities in a Volatile Business Environment

To sustain growth there are four capabilities everyone in the C-suite needs to ensure their organization tackles, especially in a volatile business environment. Learn why each is important and recommended action step(s).

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Marketing Operations, MarketingOps, Operational Excellence, OpEx, effectiveness, efficiency, process, process improvement, continuous improvement, agile, alignment, culture

Marketing Operations and Operational Excellence: Better Together for Competitive Edge

Continuous improvement is a key to having a competitive edge, and quickly adapting and respond to market changes and higher customer expectations. For organizations that want to improve their overall effectiveness and efficiency, Marketing Operations and Operational Excellence when working in concert help reduce waste and rework – both of which impact margins and costs. Learn how here.

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performance management, business performance management, accountability, effectiveness, performance measurement, growth, product marketing, product management, category ownership, customer acquisition, customer experience, customer retention, customer loyalty, customer insights, service quality, Go-to-Market, strategy

Will Your Customers Make Your Next Solution a Blockbuster Hit? | What’s Your Edge?

Ensure that your organization’s products and services success and enable you to grow, or in the vernacular of the movie industry achieve blockbuster status. These five customer-centric tips used to create successful movies are just as applicable to every organization.

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customer effort, customer experience, customer satisfaction, customer retention, marketing measurement, measuring marketing, effectiveness, dashboards, customer loyalty, metrics, measurement, performance management, customer engagement, leading indicators, CX, CES

Customer Effort Measure – A Leading Indicator of Competitive CX

Developing a customer effort measure for each step in the customer buying journey and tracking it over time enables you to find and fix breakpoints, ultimately improving CX. A customer effort score (CES) measures how much effort (easy or hard) it takes for customers to interact with your organization. Create a CES score in 4 steps and use it as a meaningful leading indicator of customer experience and impacts customer satisfaction, retention, and loyalty.

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knowledge transfer, smart business, performance management, operational excellence, competitiveness, culture, growth, productivity, customer centricity, customer centric, employee engagement, customer retention, employee retention

Better Knowledge Transfer Improves Competitiveness and Growth

Effective skills and knowledge transfer are crucial to better enable organizations to stay competitive and scale profitable growth in ever-changing market conditions. We believe it delivers on four primary benefits: productivity, performance, continuous improvement, and a stronger brand. Explore four effective and affordable ways to implement a knowledge transfer initiative.

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growth, growth plan, planning, strategy, performance management, scenario analysis, growth strategy

Why Every Business Needs a Better Growth Plan

Is your growth plan up to the economic and competitive challenges facing your organization? Answer these 9 questions to see if your plan is the best, it can be. Then read on to learn the top 5 reasons why having a growth plan is mission critical, and the 5 best-practice processes for developing or improving your growth plan.

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Performance Management: Your Powerful GPS for Navigating Growth | What’s Your Edge?

Performance management is essentially your business’ GPS for successfully navigating to your destination – growth. By tracking, evaluating, and reviewing performance along the way, businesses can: a) Identify areas for growth and development, b) foster a culture of accountability, and, c) facilitate alignment between the organization’s customer-centric outcomes and business objectives. Explore the 3 most valuable benefits of performance management and 5 routes to better performance management and accountability.

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