Is Your Marketing and Sales Alignment Suffering from the Flaw of NOW?
Before you make another technology investment under the pretext of improving Marketing and Sales alignment, revisit your organizational design.
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Marketers You Need to Adopt Three Tools to Develop Better Metrics
Best-in-class marketers consistently create and use three performance measurement tools to address data and metrics. Here are the tools you need.
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Are You Among the 20% that can Measure Marketing’s Value?
Join the eilite 20% of Marketing orgs that earn high marks from the C-Suite for their ability to prove their value. Make sure your Marketing activities are bounded by rational achievable metrics. Vague metrics are the seeds of failure.
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Make the Shift from Cost-Center to Value-Center
A value-center demonstrates value for the money it receives. To transition to a value-center, link Marketing metrics to outcomes and value creation.
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Why as a Marketer You Need to Act like a Scientist
Marketing science discovers laws and postulates theories that can explain customer behavior and build scientific knowledge.
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Don’t Fall into the Trap: Count Customers, Not Revenue
Focusing on revenue is an internal point of view and the job of Marketing is to help the company be customer-centric and to focus on how to engage customers.
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The Intelligence Part of the Content Marketing Equation
It’s more important than ever to make intelligence content marketing decisions given its percentage of the Marketing budget and role in demand gen.
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Measures That Provide Insight into Customer Value
To create a customer value metric you need to know what your customers consider to be of value. This post offers guidance to create a customer value metric.
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