How to Apply the Margin of Victory to Measuring Marketing
Marketing metrics help us understand how well we are performing. Margin of Victory serves as a valuable metric to assess our competitiveness.
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You Play an Important Role in the Success of the MPM Discipline
Creating a discipline takes expertise, communities, and research. Research, associations, and the exchange of ideas are vital to identifying and developing best practices. We hope you will join us in continuing to build on the MPM discipline
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Increase the Value of Marketing by Comparing it to its Peers
How do you know that you’ve achieved Marketing excellence? Benchmark yourself against the other leaders in the industry with the following criteria.
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Marketing Centers of Excellence Increase Growth and the Bottom Line
Does Marketing Excellence make a difference? A CEB study found achieving Marketing Excellence realizes nearly 10% higher growth rates. Use these 3 steps.
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How to Make Sure Adding Analytics Skills to Marketing is a Win
Struggling to make sense of the explosion of data? Answer 7 questions to secure a yes for more budget to enhance your team’s analytics skills.
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CMOs: How to Make Sure Your Presentation to the Board Doesn’t Fall Flat
A lot of angst can go into creating your presentation to the board. These tips and questions will help make sure your presentations is a success.
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Unlock the Power of a Marketing Dashboard
The pressure to demonstrate value, be more accountable, and improve Marketing return on investment is driving the development of Marketing dashboards.
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Assess and Measure Competitiveness to Stay Strong
Staying strong depends on regularly assessing and measuring your competitiveness. Start with these 10 questions to create your competitiveness metric.
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